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Wybe Popma

Mr

20042019
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Research Output 2004 2019

  • 3 Conference contribution with ISSN or ISBN
  • 3 Article
  • 2 Chapter
2019

A practical approach for developing social consciousness and responsibility in marketing students

Boulocher-Passet, V., Farache Aureliano Da Silva, F., Lonsdale, N. & Popma, W., 10 May 2019, Responsible People: The role of the individual in CSR, Entrepreurship and Management Education. Farache, F., Grigore, G., Stancu, A. & MacQueen, D. (eds.). Palgrave Macmillan, p. 155-172 17 p. (Palgrave Studies in Governance, Leadership and Responsibility).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterResearchpeer-review

2017

Developing marketing students' social consciousness: Experience at Brighton Business School

Boulocher-Passet, V., Farache Aureliano Da Silva, F. & Popma, W., 1 Jun 2017, 24th Annual Edineb International Conference. Utrecht: Educational Innovation in Economics and Business, p. 0-0 1 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Open Access
File
Consciousness
Marketing
Business schools
Module
Undergraduate
2014

Creating consumer confidence in CSR communications

Berens, G. & Popma, W., 1 Jan 2014, Communicating Corporate Social Responsibility: perspectives and practice. Tench, R., Sun, W. & Jones, B. (eds.). UK: Emerald Group Publishing Limited, p. 383-403 21 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterResearch

Communication
Corporate Social Responsibility
Consumer confidence
Responsibility
Publicity
Announcement
Movies
New products
Film industry
Consumer behaviour
2011

Creating Consumer Confidence in CSR Communications

Berens, G., Van Halderen, M. & Popma, W., 17 Nov 2011, CSR Communications Conference. Amsterdam, The Netherlands, p. 1-24 24 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

File
2010

Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Popma, W. & Royd-Taylor, L., 2010, 2010 Global Marketing Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

2006

New Product Announcements as Market Signals: a content analysis of the DRAM chip industry

Popma, W., Waarts, E. & Wierenga, B., Feb 2006, In : Industrial Marketing Management. 35, 2, p. 225-235 11 p.

Research output: Contribution to journalArticleResearch

Announcement
Content analysis
New products
Industry
Industrial markets
2004

Are Dutch Online Retailers 'Customer Intelligent'?: The results from the 2003 benchmark survey among Dutch eTailers

Smit, W., Luyendijk, V. S. & Popma, W., 21 Mar 2004, In : European Retail Digest. 41, p. 1-10 10 p.

Research output: Contribution to journalArticleResearchpeer-review