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Wybe Popma

Mr

20042019
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Fingerprint Dive into the research topics where Wybe Popma is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
New products Business & Economics
Announcement Business & Economics
Corporate Social Responsibility Business & Economics
Communication Business & Economics
Consumer behaviour Business & Economics
Industry Business & Economics
Marketing Business & Economics
Content analysis Business & Economics

Research Output 2004 2019

  • 3 Conference contribution with ISSN or ISBN
  • 3 Article
  • 2 Chapter

A practical approach for developing social consciousness and responsibility in marketing students

Boulocher-Passet, V., Farache Aureliano Da Silva, F., Lonsdale, N. & Popma, W., 10 May 2019, Responsible People: The role of the individual in CSR, Entrepreurship and Management Education. Farache, F., Grigore, G., Stancu, A. & MacQueen, D. (eds.). Palgrave Macmillan, p. 155-172 17 p. (Palgrave Studies in Governance, Leadership and Responsibility).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Developing marketing students' social consciousness: Experience at Brighton Business School

Boulocher-Passet, V., Farache Aureliano Da Silva, F. & Popma, W., 1 Jun 2017, 24th Annual Edineb International Conference. Utrecht: Educational Innovation in Economics and Business, p. 0-0 1 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Open Access
File
Consciousness
Marketing
Business schools
Module
Undergraduate

Creating consumer confidence in CSR communications

Berens, G. & Popma, W., 1 Jan 2014, Communicating Corporate Social Responsibility: perspectives and practice. Tench, R., Sun, W. & Jones, B. (eds.). UK: Emerald Group Publishing Limited, p. 383-403 21 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Communication
Corporate Social Responsibility
Consumer confidence
Responsibility
Publicity
Announcement
Movies
New products
Film industry
Consumer behaviour

Creating Consumer Confidence in CSR Communications

Berens, G., Van Halderen, M. & Popma, W., 17 Nov 2011, CSR Communications Conference. Amsterdam, The Netherlands, p. 1-24 24 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

File