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Wybe Popma

Mr

20042019
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Research Output 2004 2019

  • 3 Conference contribution with ISSN or ISBN
  • 3 Article
  • 2 Chapter
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Conference contribution with ISSN or ISBN
2017

Developing marketing students' social consciousness: Experience at Brighton Business School

Boulocher-Passet, V., Farache Aureliano Da Silva, F. & Popma, W., 1 Jun 2017, 24th Annual Edineb International Conference. Utrecht: Educational Innovation in Economics and Business, p. 0-0 1 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › Research › peer-review

Open Access
File
Consciousness
Marketing
Business schools
Module
Undergraduate
2011

Creating Consumer Confidence in CSR Communications

Berens, G., Van Halderen, M. & Popma, W., 17 Nov 2011, CSR Communications Conference. Amsterdam, The Netherlands, p. 1-24 24 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › Research › peer-review

File
2010

Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Popma, W. & Royd-Taylor, L., 2010, 2010 Global Marketing Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › Research › peer-review