Research Output per year
Research Output 2004 2019
2017
Developing marketing students' social consciousness: Experience at Brighton Business School
Boulocher-Passet, V., Farache Aureliano Da Silva, F. & Popma, W., 1 Jun 2017, 24th Annual Edineb International Conference. Utrecht: Educational Innovation in Economics and Business, p. 0-0 1 p.Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN
Open Access
File
Consciousness
Marketing
Business schools
Module
Undergraduate
2011
Creating Consumer Confidence in CSR Communications
Berens, G., Van Halderen, M. & Popma, W., 17 Nov 2011, CSR Communications Conference. Amsterdam, The Netherlands, p. 1-24 24 p.Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN
File
2010
Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities
Popma, W. & Royd-Taylor, L., 2010, 2010 Global Marketing Conference.Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN