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Wybe Popma

Mr

20042019
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Research Output 2004 2019

  • 3 Conference contribution with ISSN or ISBN
  • 3 Article
  • 2 Chapter
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Article
2014
Announcement
Movies
New products
Film industry
Consumer behaviour
2006

New Product Announcements as Market Signals: a content analysis of the DRAM chip industry

Popma, W., Waarts, E. & Wierenga, B., Feb 2006, In : Industrial Marketing Management. 35, 2, p. 225-235 11 p.

Research output: Contribution to journalArticle

Announcement
Content analysis
New products
Industry
Industrial markets
2004

Are Dutch Online Retailers 'Customer Intelligent'?: The results from the 2003 benchmark survey among Dutch eTailers

Smit, W., Luyendijk, V. S. & Popma, W., 21 Mar 2004, In : European Retail Digest. 41, p. 1-10 10 p.

Research output: Contribution to journalArticle