Research Output per year
Research Output 2004 2019
2019
A practical approach for developing social consciousness and responsibility in marketing students
Boulocher-Passet, V., Farache Aureliano Da Silva, F., Lonsdale, N. & Popma, W., 10 May 2019, Responsible People: The role of the individual in CSR, Entrepreurship and Management Education. Farache, F., Grigore, G., Stancu, A. & MacQueen, D. (eds.). Palgrave Macmillan, p. 155-172 17 p. (Palgrave Studies in Governance, Leadership and Responsibility).Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter
2014
Creating consumer confidence in CSR communications
Berens, G. & Popma, W., 1 Jan 2014, Communicating Corporate Social Responsibility: perspectives and practice. Tench, R., Sun, W. & Jones, B. (eds.). UK: Emerald Group Publishing Limited, p. 383-403 21 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability).Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter
Communication
Corporate Social Responsibility
Consumer confidence
Responsibility
Publicity