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Wybe Popma

Mr

20042019
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Research Output 2004 2019

  • 3 Conference contribution with ISSN or ISBN
  • 3 Article
  • 2 Chapter
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Chapter
2019

A practical approach for developing social consciousness and responsibility in marketing students

Boulocher-Passet, V., Farache Aureliano Da Silva, F., Lonsdale, N. & Popma, W., 10 May 2019, Responsible People: The role of the individual in CSR, Entrepreurship and Management Education. Farache, F., Grigore, G., Stancu, A. & MacQueen, D. (eds.). p. 155-172 17 p. (Palgrave Studies in Governance, Leadership and Responsibility).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › Research › peer-review

2014

Creating consumer confidence in CSR communications

Berens, G. & Popma, W., 1 Jan 2014, Communicating Corporate Social Responsibility: perspectives and practice. Tench, R., Sun, W. & Jones, B. (eds.). UK, p. 383-403 21 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › Research

Communication
Corporate Social Responsibility
Consumer confidence
Responsibility
Publicity