Photo of Wybe Popma

Wybe Popma

Mr

20042019
If you made any changes in Pure these will be visible here soon.

Research Output 2004 2019

  • 3 Conference contribution with ISSN or ISBN
  • 3 Article
  • 2 Chapter
Filter
Chapter
Chapter

A practical approach for developing social consciousness and responsibility in marketing students

Boulocher-Passet, V., Farache Aureliano Da Silva, F., Lonsdale, N. & Popma, W., 10 May 2019, Responsible People: The role of the individual in CSR, Entrepreurship and Management Education. Farache, F., Grigore, G., Stancu, A. & MacQueen, D. (eds.). Palgrave Macmillan, p. 155-172 17 p. (Palgrave Studies in Governance, Leadership and Responsibility).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterResearchpeer-review

Creating consumer confidence in CSR communications

Berens, G. & Popma, W., 1 Jan 2014, Communicating Corporate Social Responsibility: perspectives and practice. Tench, R., Sun, W. & Jones, B. (eds.). UK: Emerald Group Publishing Limited, p. 383-403 21 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterResearch

Communication
Corporate Social Responsibility
Consumer confidence
Responsibility
Publicity