Veronique Boulocher-Passet

Veronique holds a Ph.D. in Education and Marketing from Université Charles de Gaulle in Lille, France. Prior to joining the Business School, she was Associate Professor at Edhec Business School in France. She has taught across a wide variety of courses at both under- and postgraduate level, and taken administrative responsibilities such as Head of Marketing or Head of International Relations. Her main teaching interests are in the area of strategic marketing, brand management, international marketing and research methods. Her publications include four textbooks on brand management, market analysis and packaging, as well as a monography on the role of colour in marketing strategy. Véronique also wrote and published many teaching case studies. She has experience of supervising Masters level dissertations in marketing and of accompanying students with consulting projects. Her main research interest is marketing education.