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Veronique Boulocher-Passet


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Personal profile

Scholarly biography

Veronique holds a Ph.D. in Education and Marketing from Université Charles de Gaulle in Lille, France. Prior to joining the Business School, she was Associate Professor at Edhec Business School in France. She has taught across a wide variety of courses at both under- and postgraduate level, and taken administrative responsibilities such as Head of Marketing or Head of International Relations. Her main teaching interests are in the area of strategic marketing, brand management, international marketing and research methods. Her publications include four textbooks on brand management, market analysis and packaging, as well as a monography on the role of colour in marketing strategy. Véronique also wrote and published many teaching case studies. She has experience of supervising Masters level dissertations in marketing and of accompanying students with consulting projects. Her main research interest is marketing education. 

Education/Academic qualification

PhD, Universite Charles de Gaulle Lille 3

1 Sep 199518 Dec 2000

Master, Universite des Sciences et Technologies de Lille

1 Sep 198930 Jun 1990

Master, Universite Charles de Gaulle Lille 3

1 Sep 198430 Jul 1989

External positions

Visiting Professor, Aston University

1 Sep 200331 Dec 2003

Professeur Associé, EDHEC Business School



  • L Education (General)
  • Marketing
  • Case studies

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Research Output 2011 2019

A practical approach for developing social consciousness and responsibility in marketing students

Boulocher-Passet, V., Farache Aureliano Da Silva, F., Lonsdale, N. & Popma, W., 10 May 2019, Responsible People: The role of the individual in CSR, Entrepreurship and Management Education. Farache, F., Grigore, G., Stancu, A. & MacQueen, D. (eds.). Palgrave Macmillan, p. 155-172 17 p. (Palgrave Studies in Governance, Leadership and Responsibility).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Merci Handy: From start-up to born-global?

Boulocher-Passet, V., Daly, P. & Ruaud, S., 25 Feb 2019, In : International Journal of Entrepreneurship and Innovation. 20, 4, p. 301-309 9 p.

Research output: Contribution to journalArticle

Open Access
International development
Internationalization process

Analyse de marché: de la définition au diagnostic

Boulocher-Passet, V. & Ruaud, S., 1 Jan 2017, Paris: Magnard-Vuibert. 320 p.

Research output: Book/ReportBook - authored

Market analysis

Developing marketing students' social consciousness: Experience at Brighton Business School

Boulocher-Passet, V., Farache Aureliano Da Silva, F. & Popma, W., 1 Jun 2017, 24th Annual Edineb International Conference. Utrecht: Educational Innovation in Economics and Business, p. 0-0 1 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Open Access
Business schools

Laiterie Les Fayes: un rajeunissement de marque pour relancer la croissance et survivre?

Ruaud, S. & Boulocher-Passet, V., 1 Jan 2017, 2017 Proceedings of the North American Case Research Association. Chicago: NACRA, p. 0-0 1 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

white cheeses
fresh cheeses
milk quality
new products