Veronique Boulocher-Passet

Veronique Boulocher-Passet



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Personal profile

Scholarly biography

Veronique holds a Ph.D. in Education and Marketing from Université Charles de Gaulle in Lille, France. Prior to joining the Business School, she was Associate Professor at Edhec Business School in France. She has taught across a wide variety of courses at both under- and postgraduate level, and taken administrative responsibilities such as Head of Marketing or Head of International Relations. Her main teaching interests are in the area of strategic marketing, brand management, international marketing and research methods. Her publications include four textbooks on brand management, market analysis and packaging, as well as a monography on the role of colour in marketing strategy. Véronique also wrote and published many teaching case studies. She has broad experience of supervising Masters level dissertations in marketing and of accompanying students with consulting projects. Her main research interests are marketing education and internationalization of start-ups. 

Education/Academic qualification

PhD, Université de Lille

1 Sep 199518 Dec 2000

Award Date: 18 Dec 2000

Master, Lancaster University

Award Date: 15 Dec 1995

Master, Université de Lille

1 Sep 198930 Jun 1990

Award Date: 30 Jun 1990

Master, Université de Lille

1 Sep 198430 Jul 1989

Award Date: 30 Jul 1989

External positions

Visiting Professor, Aston University

1 Sep 200331 Dec 2003

Professeur Associé, EDHEC Business School



  • L Education (General)
  • Marketing
  • Case studies
  • Internationalisation
  • Start-ups
  • Strategic Marketing


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