Research output per year
Research output per year
Dr
Research activity per year
Veronique holds a Ph.D. in Education and Marketing from Université Charles de Gaulle in Lille, France. Prior to joining the Business School, she was Associate Professor at Edhec Business School in France. She has taught across a wide variety of courses at both under- and postgraduate level, and taken administrative responsibilities such as Head of Marketing or Head of International Relations. Her main teaching interests are in the area of strategic marketing, brand management, international marketing and research methods. Her publications include four textbooks on brand management, market analysis and packaging, as well as a monography on the role of colour in marketing strategy. Véronique also wrote and published many teaching case studies. She has experience of supervising Masters level dissertations in marketing and of accompanying students with consulting projects. Her main research interest is marketing education.
PhD, Universite Charles de Gaulle Lille 3
1 Sep 1995 → 18 Dec 2000
Award Date: 18 Dec 2000
Master, Universite des Sciences et Technologies de Lille
1 Sep 1989 → 30 Jun 1990
Award Date: 30 Jun 1990
Master, Universite Charles de Gaulle Lille 3
1 Sep 1984 → 30 Jul 1989
Award Date: 30 Jul 1989
Visiting Professor, Aston University
1 Sep 2003 → 31 Dec 2003Professeur Associé, EDHEC Business School
1991 → 2011Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Book/Report › Book - authored
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review