Merci Handy: From start-up to born-global?

Véronique Boulocher-Passet; Peter Daly; Sabine Ruaud

doi:10.1177/1465750319831921

Merci Handy: From start-up to born-global?

Véronique Boulocher-Passet, Peter Daly, Sabine Ruaud

Research output: Contribution to journal › Article › peer-review

Abstract

Two young, French entrepreneurs, Louis Marty and Roland Jais Nielsen, founded Merci Handy in 2014 with the objective of revolutionizing everyday cosmetics and internationalizing quickly. The case discusses the first steps of their international development and addresses the internationalization process of born-global companies. It also questions the benefits and opportunities of start-ups when addressing a global target.

Original language	English
Pages (from-to)	301-309
Number of pages	9
Journal	International Journal of Entrepreneurship and Innovation
Volume	20
Issue number	4
DOIs	https://doi.org/10.1177/1465750319831921
Publication status	Published - 25 Feb 2019

Keywords

born-global
international entrepreneurship
internationalization
Millennials
SME
start-up

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10.1177/1465750319831921

Merci Handy final revised submission 5th September 2018Accepted author manuscript, 263 KB

Cite this

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Merci Handy: From start-up to born-global?

Abstract

Keywords

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