Merci Handy: From start-up to born-global?

Véronique Boulocher-Passet, Peter Daly, Sabine Ruaud

Research output: Contribution to journalArticle

Abstract

Two young, French entrepreneurs, Louis Marty and Roland Jais Nielsen, founded Merci Handy in 2014 with the objective of revolutionizing everyday cosmetics and internationalizing quickly. The case discusses the first steps of their international development and addresses the internationalization process of born-global companies. It also questions the benefits and opportunities of start-ups when addressing a global target.

Original languageEnglish
Pages (from-to)301-309
Number of pages9
JournalInternational Journal of Entrepreneurship and Innovation
Volume20
Issue number4
DOIs
Publication statusPublished - 25 Feb 2019

Keywords

  • born-global
  • international entrepreneurship
  • internationalization
  • Millennials
  • SME
  • start-up

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