Merci Handy: From start-up to born-global?

Véronique Boulocher-Passet, Peter Daly, Sabine Ruaud

    Research output: Contribution to journalArticlepeer-review


    Two young, French entrepreneurs, Louis Marty and Roland Jais Nielsen, founded Merci Handy in 2014 with the objective of revolutionizing everyday cosmetics and internationalizing quickly. The case discusses the first steps of their international development and addresses the internationalization process of born-global companies. It also questions the benefits and opportunities of start-ups when addressing a global target.

    Original languageEnglish
    Pages (from-to)301-309
    Number of pages9
    JournalInternational Journal of Entrepreneurship and Innovation
    Issue number4
    Publication statusPublished - 25 Feb 2019


    • born-global
    • international entrepreneurship
    • internationalization
    • Millennials
    • SME
    • start-up


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