No photo of Lyvia Royd-Taylor

Lyvia Royd-Taylor



Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

  • 1 Conference contribution with ISSN or ISBN
  • 1 Article

Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Popma, W. & Royd-Taylor, L., 2010, 2010 Global Marketing Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN