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Lyvia Royd-Taylor

Ms

20072010

Research output per year

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Research Output

  • 1 Conference contribution with ISSN or ISBN
  • 1 Article

Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Popma, W. & Royd-Taylor, L., 2010, 2010 Global Marketing Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN