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Lyvia Royd-Taylor


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Research Output 2007 2010

  • 1 Conference contribution with ISSN or ISBN
  • 1 Article

Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Popma, W. & Royd-Taylor, L., 2010, 2010 Global Marketing Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods

Royd-Taylor, L., 2007, In : Strategic Change. 16, 1/2, p. 79-86 8 p.

Research output: Contribution to journalArticleResearchpeer-review