Lyvia Royd-Taylor

Research activity per year

Personal profile

Research interests

My research interests include the use of Autonomous Sensory Meridian Response (ASMR) in advertising and the use of digital technologies in HE pedagogy.

In terms of teaching, I am passionate about the use of live-client projects in my teaching which enable students to gain invaluable experience. These projects, most of which involve working with charity partners,  help contribute to the mission-led competencies of the School of Business and Law, i.e. social impact and preparing our students for practice.

In my role as Digital Learning Lead in the School of Business and Law, I also conduct research on the use of specific teaching applications in HE pedagogy and academic staff adoption of digital technology as a whole.

Education/Academic qualification

Master, University of Birmingham

Award Date: 31 May 2000

External positions

Validation Panel Member, University College Birmingham


External Examiner , Nottingham Trent University



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