Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	2010 Global Marketing Conference
Publication status	Published - 2010
Event	2010 Global Marketing Conference - Tokyo, Japan Duration: 1 Jan 2010 → …

Conference	2010 Global Marketing Conference
Period	1/01/10 → …

Cite this

@inproceedings{048a03520fcd49049d22e055b2044f05,

title = "Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities",

author = "Wybe Popma and Lyvia Royd-Taylor",

year = "2010",

language = "English",

booktitle = "2010 Global Marketing Conference",

note = "2010 Global Marketing Conference ; Conference date: 01-01-2010",

}