Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publication2010 Global Marketing Conference
Publication statusPublished - 2010
Event2010 Global Marketing Conference - Tokyo, Japan
Duration: 1 Jan 2010 → …


Conference2010 Global Marketing Conference
Period1/01/10 → …

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