Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Original languageEnglish
Title of host publication2010 Global Marketing Conference
Publication statusPublished - 2010
Event2010 Global Marketing Conference - Tokyo, Japan
Duration: 1 Jan 2010 → …

Conference

Conference2010 Global Marketing Conference
Period1/01/10 → …

Cite this

@inproceedings{048a03520fcd49049d22e055b2044f05,
title = "Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities",
author = "Wybe Popma and Lyvia Royd-Taylor",
year = "2010",
language = "English",
booktitle = "2010 Global Marketing Conference",

}

Popma, W & Royd-Taylor, L 2010, Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities. in 2010 Global Marketing Conference. 2010 Global Marketing Conference, 1/01/10.

Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities. / Popma, Wybe; Royd-Taylor, Lyvia.

2010 Global Marketing Conference. 2010.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

TY - GEN

T1 - Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

AU - Popma, Wybe

AU - Royd-Taylor, Lyvia

PY - 2010

Y1 - 2010

M3 - Conference contribution with ISSN or ISBN

BT - 2010 Global Marketing Conference

ER -