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Wybe Popma

Mr

20042019
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Research Output 2004 2019

  • 3 Conference contribution with ISSN or ISBN
  • 3 Article
  • 2 Chapter

A practical approach for developing social consciousness and responsibility in marketing students

Boulocher-Passet, V., Farache Aureliano Da Silva, F., Lonsdale, N. & Popma, W., 10 May 2019, Responsible People: The role of the individual in CSR, Entrepreurship and Management Education. Farache, F., Grigore, G., Stancu, A. & MacQueen, D. (eds.). Palgrave Macmillan, p. 155-172 17 p. (Palgrave Studies in Governance, Leadership and Responsibility).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterResearchpeer-review

Are Dutch Online Retailers 'Customer Intelligent'?: The results from the 2003 benchmark survey among Dutch eTailers

Smit, W., Luyendijk, V. S. & Popma, W., 21 Mar 2004, In : European Retail Digest. 41, p. 1-10 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

Popma, W. & Royd-Taylor, L., 2010, 2010 Global Marketing Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Creating consumer confidence in CSR communications

Berens, G. & Popma, W., 1 Jan 2014, Communicating Corporate Social Responsibility: perspectives and practice. Tench, R., Sun, W. & Jones, B. (eds.). UK: Emerald Group Publishing Limited, p. 383-403 21 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterResearch

Communication
Corporate Social Responsibility
Consumer confidence
Responsibility
Publicity

Creating Consumer Confidence in CSR Communications

Berens, G., Van Halderen, M. & Popma, W., 17 Nov 2011, CSR Communications Conference. Amsterdam, The Netherlands, p. 1-24 24 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

File

Developing marketing students' social consciousness: Experience at Brighton Business School

Boulocher-Passet, V., Farache Aureliano Da Silva, F. & Popma, W., 1 Jun 2017, 24th Annual Edineb International Conference. Utrecht: Educational Innovation in Economics and Business, p. 0-0 1 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Open Access
File
Consciousness
Marketing
Business schools
Module
Undergraduate

New Product Announcements as Market Signals: a content analysis of the DRAM chip industry

Popma, W., Waarts, E. & Wierenga, B., Feb 2006, In : Industrial Marketing Management. 35, 2, p. 225-235 11 p.

Research output: Contribution to journalArticleResearch

Announcement
Content analysis
New products
Industry
Industrial markets
Announcement
Movies
New products
Film industry
Consumer behaviour