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Scholarly biography

Dr. Hasan Gilani, BSc, PGDip, MCIM, MIfL, FCMI, MSc, MA, MBA, MPhil, PhD.

Senior Lecturer & Course Leader

International Business, Tourism and Events Management courses

 

Hasan is the course leader for the International Business Management, Events and Tourism degree courses. Hasan specialises in teaching business strategy, marketing planning, customer relationship management and competitive marketing strategy across a number of our courses. 

Hasan also acts as a liaison for international academic partnerships for School of Service Management, as well as an active member of School Quality and Standard Committee where he overlooks quality assurance and academic standard practices.

He has extensive corporate managerial experience with FMCG and retail organisations. He has worked with international brands including Motorola, Pepsi Cola, Marks and Spencer, National Grid, OCR and Debenhams in the areas of corporate marketing, customer services, event sponsorships, and consumer retail. Hasan has also worked as a consultant in the international development and NGO sector, working jointly with German, Dutch and British organisations as well as conducted academic research with retail giants such as Sainsbury's, Marks and Spencer, Aldi and John Lewis.

Hasan has a PhD on corporate identity and brand citizenship behaviour and has previously achieved postgraduate qualifications of MBA (Gold Medal), MSc (International Marketing), MA (Archaeology), MA (Economics), MPhil (Corporate Retail Brands) and postgraduate diploma (Industrialisation, Trade and Economic Policy). He also has a post graduate award in higher education teaching from Warwick Univerity. His academic career has spanned across many UK universities and organisations including the Chartered Institute of Marketing.

Research interests

- Brand Managememt

- Corporate Identity

- Employee branding

- Brand Citizenship Behaviours.

- Retail Marketing and Branding

- Corporate Strategy.

- Halal Branding.

Supervisory Interests

I am interested in supervising PhD students on the broad subject area of, but not limited to, retail brands, brand management, corporate identity, corporate communication and employee branding. Other related areas of interest would be on service branding'marketing, halal branding, and corporate strategy. 

Although I am happy to supervise any methodological approach, I prefer mixed methods as research design. I am more inclined towards structural equation modelling as well as exploratory qualitative research.

Education/Academic qualification

PhD

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