Personal profile

Scholarly biography

Dr. Hasan Gilani, BSc, PGDip, MCIM, MIfL, CMBE, FCMI, MSc, MA, MBA, MPhil, PhD.

Principal Lecturer & Course Leader

Inclusive Practice Lead 

School of Business and Law


Hasan is the course leader for the International Business Management course at the School of Business and Law. Hasan specialises in teaching business strategy, marketing planning, customer relationship management and competitive marketing strategy across a number of our courses. 

Hasan is also a lead for Inclusive Practices at school level, where he overlooks activities to incorporate factors of inclusivity, diversity and equality across all the taught modules. Hasan is currently working on the 'Decolonising the Curriculum' project at school level.  He is also an active member of Equality, Diversity, and Inclusivity Committee as well as Cross Schools Research Ethics Committee. 

Hasan also acts as a liaison for international academic partnerships for School of Service Management, as well as an active member of School Quality and Standard Committee where he overlooks quality assurance and academic standard practices.

Hasan also chairs 'Additional Consideration committee' which looks at student's mitigating circumstances, and related issues. He is also an active member of University's Race and Faith Network and acts at a Faith and Spiritual Advisor representing the Muslim faith.

He has extensive corporate managerial experience with FMCG and retail organisations. He has worked with international brands including Motorola, Pepsi Cola, Marks and Spencer, National Grid, OCR and Debenhams in the areas of corporate marketing, customer services, event sponsorships, and consumer retail. Hasan has also worked as a consultant in the international development and NGO sector, working jointly with German, Dutch and British organisations as well as conducted academic research with retail giants such as Sainsbury's, Marks and Spencer, Aldi and John Lewis.

Hasan has a PhD on corporate identity and brand citizenship behaviour and has previously achieved postgraduate qualifications of MBA (Gold Medal), MSc (International Marketing), MA (Archaeology), MA (Economics), MPhil (Corporate Retail Brands) and postgraduate diploma (Industrialisation, Trade and Economic Policy). He also has a post graduate award in higher education teaching from Warwick Univerity. His academic career has spanned across many UK universities and organisations including the Chartered Institute of Marketing.

Research interests

- Brand Managememt

- Corporate Identity

- Employee branding

- Brand Citizenship Behaviours.

- Retail Marketing and Branding

- Corporate Strategy.

- Halal Branding.

Supervisory Interests

I am interested in supervising PhD students on the broad subject area of, but not limited to, retail brands, brand management, corporate identity, corporate communication and employee branding. Other related areas of interest would be on service branding'marketing, halal branding, and corporate strategy. 

Although I am happy to supervise any methodological approach, I prefer mixed methods as research design. I am more inclined towards structural equation modelling as well as exploratory qualitative research.

Education/Academic qualification



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