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Personal profile

Scholarly biography

Dr. Hasan Gilani, BSc, PGDip, MCIM, MIfL, FCMI, MSc, MA, MBA, MPhil, PhD.

Senior Lecturer & Course Leader

International Business, Tourism and Events Management courses


Hasan is the course leader for the International Business Management, Events and Tourism degree courses. Hasan specialises in teaching business strategy, marketing planning, customer relationship management and competitive marketing strategy across a number of our courses. 

Hasan also acts as a liaison for international academic partnerships for School of Service Management, as well as an active member of School Quality and Standard Committee where he overlooks quality assurance and academic standard practices.

He has extensive corporate managerial experience with FMCG and retail organisations. He has worked with international brands including Motorola, Pepsi Cola, Marks and Spencer, National Grid, OCR and Debenhams in the areas of corporate marketing, customer services, event sponsorships, and consumer retail. Hasan has also worked as a consultant in the international development and NGO sector, working jointly with German, Dutch and British organisations as well as conducted academic research with retail giants such as Sainsbury's, Marks and Spencer, Aldi and John Lewis.

Hasan has a PhD on corporate identity and brand citizenship behaviour and has previously achieved postgraduate qualifications of MBA (Gold Medal), MSc (International Marketing), MA (Archaeology), MA (Economics), MPhil (Corporate Retail Brands) and postgraduate diploma (Industrialisation, Trade and Economic Policy). He also has a post graduate award in higher education teaching from Warwick Univerity. His academic career has spanned across many UK universities and organisations including the Chartered Institute of Marketing.

Research interests

- Brand Managememt

- Corporate Identity

- Employee branding

- Brand Citizenship Behaviours.

- Retail Marketing and Branding

- Corporate Strategy.

- Halal Branding.

Education/Academic qualification


Fingerprint Dive into the research topics where Hasan Gilani is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Employees Business & Economics
Retail Business & Economics
Branding Business & Economics
Corporate identity Business & Economics
Corporate brand Business & Economics
Corporate branding Business & Economics
Citizenship behavior Business & Economics
Exploratory study Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2019

  • 7 Article
  • 1 Conference contribution with ISSN or ISBN
  • 1 Paper
Brand identity
Corporate brand
Citizenship behavior
Conceptual framework

Impact of corporate identity on employee brand citizenship behaviours

Gilani, H., 3 Sep 2018, 4th International Colloquium on Corporate Branding, Identity, Image and Reputation.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Open Access
Citizenship behavior
Corporate identity
Service organization

Impact of Micro Moments on Fashion Retail Shopper’s Journey

Gilani, H. & Twiss, P., 25 Aug 2018, In : International Journal of Research in Business Management. 6, 7, p. 51-74 23 p.

Research output: Contribution to journalArticle

Open Access
Literature review
Marketing strategy
Technological advances

Employer branding and its influence on employee retention: A literature review

Gilani, H. & Cunnigham, L., 1 Jun 2017, In : The Marketing Review. 17, 2, p. 239-256 18 p.

Research output: Contribution to journalArticle

Literature review
Employee retention
Service organization

An exploratory study on the impact of recruitment process outsourcing on corporate brand of an organisation

Gilani, H. & Jamshed, S., 1 Jan 2015, In : Strategic Outsourcing. 9, 3, p. 303-323 21 p.

Research output: Contribution to journalArticle

Open Access
Corporate brand
Exploratory study