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Personal profile

Research interests

My research interests include:

  • Online consumer behavior
  • Digital marketing (e.g. mobile marketing, social media marketing)
  • Digitalization (e.g. mobile application use and mobile payment adoption)
  • Brand equity

I commonly work with cross-sectional data and apply multi-variate analysis methods including structural equation modeling (SEM) and clustering via machine learning algorithms.


Dive into the research topics where Gokhan Aydin is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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