Research output per year
Research output per year
Personal profile
Research interests
My research interests include:
- Online consumer behavior
- Digital marketing (e.g. mobile marketing, social media marketing)
- Digitalization (e.g. mobile application use and mobile payment adoption)
- Brand equity
I commonly work with cross-sectional data and apply multi-variate analysis methods including structural equation modeling (SEM) and clustering via machine learning algorithms.
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Dive into the research topics where Gokhan Aydin is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
Aydin, G., Uray, N. & Silahtaroglu, G., 25 Jan 2021, In: Journal of Theoretical and Applied Electronic Commerce Research . 16, 4, p. 768-790 22 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo
Aydin, G., 2021, Research Anthology on Public Health Services, Policies, and Education. Information Resources Management Association (ed.). IGI Global, p. 127-148 22 p.Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review
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Insights into mobile health application market via a content analysis of marketplace data with machine learning
Aydin, G. & Silahtaroglu, G., 6 Jan 2021, In: PLoS ONE. 16, 1, 22 p., e0244302.Research output: Contribution to journal › Article › peer-review
Open Access -
Do Personality Traits and Shopping Motivations Affect Social Commerce Adoption Intentions? Evidence from an Emerging Market
Aydin, G., 30 Sep 2019, In: Journal of Internet Commerce. 18, 4, p. 428-467 41 p.Research output: Contribution to journal › Article › peer-review
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Examining Social Commerce Intentions Through the Uses and Gratifications Theory
Aydin, G., 30 Apr 2019, In: International Journal of E-Business Research. 15, 2, 27 p., 3.Research output: Contribution to journal › Article › peer-review