The hospitality industry throughout the world has suffered drastically from the recent Covid pandemic and has seen some crucial struggling times. This paper explores the impact of Covid on workloads, work engagements, and the job satisfaction levels employee of the hospitality industry, which supports the employee in brand commitment and exhibiting brand citizenship behaviour. The paper analyses the post Covid situation where employees of the hospitality industry had faced tough times and had been though laying off from their jobs and many job insecurity issues, alongwith the ever-increasing workloads due to the financial crunch in the hospitality industry.
|Title of host publication||Academy of Marketing 2022|
|Publication status||Published - 6 Jul 2022|
|Event||2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom|
Duration: 5 Jul 2022 → 7 Jul 2022
|Conference||2022 Academy of Marketing Conference|
|Period||5/07/22 → 7/07/22|