Decolonizing Marketing Theory and Practice: A paradigm shift or a mere eye-wash

Hasan Gilani

Decolonizing Marketing Theory and Practice: A paradigm shift or a mere eye-wash

School of Business and Law

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Abstract

There is a lot of discussion and arguments around the subject of decolonising the syllabus, curriculum and even the entire university experiences at academic institutions. It is becoming increasingly clear and important that there should be conversations that should go deeper than the apparent blogs, hashtags and social media trends.

Original language	English
Title of host publication	Academy of Marketing 2022
Publication status	Published - 7 Jul 2022
Event	2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022 https://www.academyofmarketing.org/conference/conference-2022/

Conference

Conference	2022 Academy of Marketing Conference
Country/Territory	United Kingdom
City	Huddersfield
Period	5/07/22 → 7/07/22
Internet address	https://www.academyofmarketing.org/conference/conference-2022/

Cite this

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title = "Decolonizing Marketing Theory and Practice: A paradigm shift or a mere eye-wash",

abstract = "There is a lot of discussion and arguments around the subject of decolonising the syllabus, curriculum and even the entire university experiences at academic institutions. It is becoming increasingly clear and important that there should be conversations that should go deeper than the apparent blogs, hashtags and social media trends. ",

author = "Hasan Gilani",

year = "2022",

month = jul,

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language = "English",

booktitle = "Academy of Marketing 2022",

note = "2022 Academy of Marketing Conference : Marketing: The Fabric of Life ; Conference date: 05-07-2022 Through 07-07-2022",

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AB - There is a lot of discussion and arguments around the subject of decolonising the syllabus, curriculum and even the entire university experiences at academic institutions. It is becoming increasingly clear and important that there should be conversations that should go deeper than the apparent blogs, hashtags and social media trends.

UR - https://virtual.oxfordabstracts.com/#/event/2789/submission/271

M3 - Conference contribution with ISSN or ISBN

BT - Academy of Marketing 2022

Y2 - 5 July 2022 through 7 July 2022

ER -

Decolonizing Marketing Theory and Practice: A paradigm shift or a mere eye-wash

Abstract

Conference

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