Decolonizing Marketing Theory and Practice: A paradigm shift or a mere eye-wash

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review


There is a lot of discussion and arguments around the subject of decolonising the syllabus, curriculum and even the entire university experiences at academic institutions. It is becoming increasingly clear and important that there should be conversations that should go deeper than the apparent blogs, hashtags and social media trends.
Original languageEnglish
Title of host publicationAcademy of Marketing 2022
Publication statusPublished - 7 Jul 2022
Event2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom
Duration: 5 Jul 20227 Jul 2022


Conference2022 Academy of Marketing Conference
Country/TerritoryUnited Kingdom
Internet address


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