Abstract
This case study evaluates the additional benefits of sport sponsorship over and above the usual marketing communication objectives. It explores the sponsorship by an international financial servies company, American Express, of a local professional football club, Brighton and Hove Albion.
| Original language | English |
|---|---|
| Publisher | International Cases in the Business of Sport |
| Place of Publication | UK, Routledge |
| Publication status | Published - 28 Feb 2017 |
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Dive into the research topics of 'Leveraging the benefits of sport sponsorship: A global brand's local engagement through sport sponsorship'. Together they form a unique fingerprint.Profiles
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Adam Jones
- School of Business and Law - Programme Director Help to Grow Mgmt
- Business and Economic Change Research Excellence Group
- Tourism, Inclusion, Events and Society Research Excellence Group
Person: Academic