This case study evaluates the additional benefits of sport sponsorship over and above the usual marketing communication objectives. It explores the sponsorship by an international financial servies company, American Express, of a local professional football club, Brighton and Hove Albion.
|Publisher||International Cases in the Business of Sport|
|Place of Publication||UK, Routledge|
|Publication status||Published - 28 Feb 2017|
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- School of Business and Law - Programme Director Help to Grow Mgmt
- Centre for Spatial, Environmental and Cultural Politics
- Tourism, Hospitality and Events Research and Enterprise Group