Projects per year
Personal profile
Research interests
Adam is a Principal Lecturer of Strategy and Marketing within the School of Business and Law at the University of Brighton. Adam recently was awarded his PhD from the School of Applied Social Science at the University of Brighton. How are carbon-light holidays possible? a social practice analysis of no-flight holidays. He has a wealth of commercial knowledge gained from working at a senior strategic level in a FTSE 250 company. He started his career in the travel industry working as a tour guide rising to the position as Head of Marketing. It was during his time as Head of Marketing, Research and Product Development that he developed an expert understanding of the issues around strategic direction and the challenges applying the principles of strategic marketing to an extremely competitive and challenging commercial environment. Adam's work included developing the company's strategy for Corporate Social Responsibility (CSR) and setting industry wide reporting standards on CSR issues with the United Nations Environmental Program's.
Since joining the University Adam has led the validation of the two new Sport Business Management courses, has taken a lead role as the academic responsible for graduate employability, enterprise and innovation and is the Academic Subject Group Lead for Responsible Enterprise and Innovation. Adam has also been central to several consultancy projects related to tourism development. In addition to his academic studies his personal research interests focus primarily on leisure mobility, consumer behaviour change in connection with the environmental crisis facing the planet. He has also developed an innovative method of diary data collection, the email-diary.
Supervisory Interests
I am interested in supervising PhD students interested in sustainability related to tourism, marketing, and corporate social responsibility. I am also interested in those wanting to research behaviour change, especially related to the environmental crisis. Recently completed research and publications include those concerning behaviour change and travel demand management, destination planning and management and information overload on the internet. I specifically welcome projects that adopt innovative qualitative methodological approaches to creating new knowledge.
External positions
External Examiner WIT
1 Sept 2017 → 1 Sept 2021
External Examiner UCLAN
1 Sept 2015 → 1 Sept 2019
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Evaluation of Initial Impacts of GCP's Tourism Support in the Gambia
3/11/14 → 20/12/14
Project: Grant
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The Travel Foundation, Paphos
Pantelidis, I. S., Jones, A. & Evans, S.
1/01/14 → 31/12/14
Project: EU / International
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Handbook of Niche Tourism
Novelli, M., Cheer, J. (ed.), Dolezal, C. (ed.), Jones, A. & Milano, C., Sept 2022, 1 ed. Edward Elgar Publishing. 468 p.Research output: Book/Report › Book - edited › peer-review
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Introduction to niche tourism - contemporary trends and developments
Novelli, M., Cheer, J., Dolezal, C., Jones, A. & Milano, C., 28 Sept 2022, Handbook of niche tourism. Novelli, M., Cheer, J., Dolezal, C., Jones, A. & Milano, C. (eds.). Edward Elgar Publishing, p. xxiii-xxxii 10 p. (Research Handbooks in Tourism).Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review
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Inducing Destination Images Among International Audiences: The Differing Effects of Promoting Sport Events on the Destination Image of a City Around the World
Heere, B., Wear, H., Jones, A., Breitbarth, T., Xing, X., Paramio Salcines, J. L., Yoshida, M. & Derom, I., 30 Nov 2019, In: Journal of Sport Management. 33, 6, p. 506–517Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Online Marketing Effectiveness – the influence of information load and digital literacy, a cross-country comparison
Castañeda, J-A., Frías-Jamilena, D., Rodríguez-Molina, M. & Jones, A., 15 Nov 2019, In: Electronic Markets. p. 1-15Research output: Contribution to journal › Article › peer-review
Open AccessFile -
The role of businesses in facilitating voluntary travel behaviour change - Insights from the London 2012 Olympic Games
Jones, A. & Woolley, J., 20 Oct 2019, In: Transportation Research Interdisciplinary Perspectives. 2, p. 1-14 100040.Research output: Contribution to journal › Article › peer-review
Open AccessFile