Projects per year
Personal profile
Research interests
Adam is a Principal Lecturer of Strategy and Marketing within the School of Business and Law at the University of Brighton. Adam recently was awarded his PhD from the School of Applied Social Science at the University of Brighton. How are carbon-light holidays possible? a social practice analysis of no-flight holidays. He has a wealth of commercial knowledge gained from working at a senior strategic level in a FTSE 250 company. He started his career in the travel industry working as a tour guide rising to the position as Head of Marketing. It was during his time as Head of Marketing, Research and Product Development that he developed an expert understanding of the issues around strategic direction and the challenges applying the principles of strategic marketing to an extremely competitive and challenging commercial environment. Adam's work included developing the company's strategy for Corporate Social Responsibility (CSR) and setting industry wide reporting standards on CSR issues with the United Nations Environmental Program's.
Since joining the University Adam has led the validation of the two new Sport Business Management courses, has taken a lead role as the academic responsible for graduate employability, enterprise and innovation and is the Academic Subject Group Lead for Responsible Enterprise and Innovation. Adam has also been central to several consultancy projects related to tourism development. In addition to his academic studies his personal research interests focus primarily on leisure mobility, consumer behaviour change in connection with the environmental crisis facing the planet. He has also developed an innovative method of diary data collection, the email-diary.
Supervisory Interests
- Sustainablity in Hospitality, Tourism and Events
- Marketing Hospitality, Tourism and Events
- Service quality and development in Hospitality, Tourism and Events
I am interested in supervising PhD students interested in sustainability related to tourism, marketing, and corporate social responsibility. I am also interested in those wanting to research behaviour change, especially related to the environmental crisis. Recently completed research and publications include those concerning behaviour change and travel demand management, destination planning and management and information overload on the internet. I specifically welcome projects that adopt innovative qualitative methodological approaches to creating new knowledge.
I am supervising students researching tourism and the circular economy, monitoring and evaluation of tourism development, art and the tourism economy and behaviour change as a result of environmental exposure
Knowledge exchange
I am the Help to Grow Director - supporting local SME leaders in developing a sustainble growth strategy
Education/Academic qualification
PhD, How are carbon-light holidays possible? A social practice analysis of no-flight holidays., University of Brighton
Award Date: 16 Jul 2020
Master, Marketing Management (Distinction)
Award Date: 1 Jul 2009
Bachelor, Hotel and Catering Management
Award Date: 7 Jul 1989
External positions
External Examiner, University of Derby
1 Dec 2023 → 1 Dec 2027
External Examiner WIT
1 Sept 2017 → 1 Sept 2021
External Examiner UCLAN
1 Sept 2015 → 1 Sept 2019
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Evaluation of Initial Impacts of GCP's Tourism Support in the Gambia
Novelli, M. (PI) & Jones, A. (CoI)
3/11/14 → 20/12/14
Project: Grant
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The Travel Foundation, Paphos
Pantelidis, I. S. (PI), Jones, A. (CoI) & Evans, S. (CoI)
1/01/14 → 31/12/14
Project: EU / International
Research output
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Creating a Sustainability Toolkit for Restaurants
Jones, A., Laing, T., Majik, I., Farache Aureliano Da Silva, F. & Riano, J., 24 Apr 2025, In: Tourism and Hospitality. 6, 2 , p. 70 1 p., 70.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
How to Respond When the Sky Closes Due to a Technical Issue? Navigating Air Travel Shutdowns: Effective Response Strategies to Technical Disruptions
Jones, A., 14 Mar 2025, Travel Disruptions: Impacts, Responses and Resilience. McLoughlin, E., Melly, D. & Hanrahan, J. (eds.). Routledge, p. 72-84 13 p.Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review
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Online value co-creation during the “dreaming” phase, brand image and uncertainty avoidance
Peco-Torres, F., Jones, A., Polo-Peña, A. I. & Frías-Jamilena, D. M., 17 Jun 2025, In: Journal of Services Marketing. 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Measuring attitudinal change in community light festivals
Curtis, M. & Jones, A., 6 May 2024, Reimagining Community Festivals and Events: Critical and Interdisciplinary Perspectives. Jepson, A. S., Stadler, R. & Walters, T. (eds.). Abingdon, Oxon: Routledge, 24 p. (Routledge Critical Event Studies Research Series).Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review
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Exploratory research into enhancing inclusive collaboration skills through group assessment at Brighton School of Business and Law 2022
Carden, R., Cork, S., Marks, L. & Jones, A., 8 Mar 2022, INTED2023 Proceedings: 17th International Technology, Education and Development Conference. p. 3326-3334Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review
Activities
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Swiss National Science Foundation SNF (External organisation)
Jones, A. (Chair)
9 Jun 2025Activity: External boards and professional/academic bodies › Personal board membership of professional/academic bodies
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BBC Radio 4 You and Yours - Wind turbines power 'surprising' tourism boom
Jones, A. (Presenter)
26 May 2025Activity: External talk or presentation › Invited talk
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12th Advances in Hospitality and Tourism Marketing and Management conference.
Jones, A. (Presenter), Laing, T. (Invited presenter), Farache Aureliano Da Silva, F. (Invited presenter), Majik, I. (Invited presenter) & Riano, J. (Invited presenter)
2025Activity: External talk or presentation › Oral presentation
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Resturant sustainability workshop
Jones, A. (Presenter) & Farache Aureliano Da Silva, F. (Presenter)
9 Jul 2024Activity: External talk or presentation › Oral presentation
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Audience perceptions of Deaf Rave DJ performances augmented with haptic vests at two UK music festivals”,
Curtis, M. (Presenter) & Jones, A. (Presenter)
2 Jul 2024Activity: External talk or presentation › Invited talk