Personal profile

Research interests

Adam is a Principal Lecturer of Strategy and Marketing within the School of Business and Law at the University of Brighton.  Adam recently was awarded his PhD from the School of Applied Social Science at the University of Brighton. How are carbon-light holidays possible? a social practice analysis of no-flight holidays. He has a wealth of commercial knowledge gained from working at a senior strategic level in a FTSE 250 company. He started his career in the travel industry working as a tour guide rising to the position as Head of Marketing. It was during his time as Head of Marketing, Research and Product Development that he developed an expert understanding of the issues around strategic direction and the challenges applying the principles of strategic marketing to an extremely competitive and challenging commercial environment. Adam's work included developing the company's strategy for Corporate Social Responsibility (CSR) and setting industry wide reporting standards on CSR issues with the United Nations Environmental Program's.

Since joining the University Adam has led the validation of the two new Sport Business Management courses, has taken a lead role as the academic responsible for graduate employability, enterprise and innovation and is the Academic Subject Group Lead for Responsible Enterprise and Innovation. Adam has also been central to several consultancy projects related to tourism development. In addition to his academic studies his personal research interests focus primarily on leisure mobility, consumer behaviour change in connection with the environmental crisis facing the planet. He has also developed an innovative method of diary data collection, the email-diary.


Supervisory Interests

I am interested in supervising PhD students interested in sustainability related to tourism, marketing, and corporate social responsibility. I am also interested in those wanting to research behaviour change, especially related to the environmental crisis. Recently completed research and publications include those concerning behaviour change and travel demand management, destination planning and management and information overload on the internet. I specifically welcome projects that adopt innovative qualitative methodological approaches to creating new knowledge.

I am supervising students researching tourism and the circular economy, monitoring and evaluation of tourism development, art and the tourism economy and behaviour change as a result of environmental exposure 

Knowledge exchange

I am the Help to Grow Director - supporting local SME leaders in developing a sustainble growth strategy

Education/Academic qualification

PhD, How are carbon-light holidays possible? A social practice analysis of no-flight holidays., University of Brighton

Award Date: 16 Jul 2020

Master, Marketing Management (Distinction)

Award Date: 1 Jul 2009

Bachelor, Hotel and Catering Management

Award Date: 7 Jul 1989

External positions

External Examiner, University of Derby

1 Dec 20231 Dec 2027

External Examiner WIT

1 Sept 20171 Sept 2021

External Examiner UCLAN

1 Sept 20151 Sept 2019


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