If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Adam is a Principal Lecturer of Strategy and Marketing within the School of Sport and Service Management at the University of Brighton.  Adam has a wealth of commercial knowledge gained from working at a senior strategic level in a FTSE 250 company. He started his career in the travel industry working as a tour guide rising to the position as Head of Marketing. It was during his time as Head of Marketing, Research and Product Development that he developed an expert understanding of the issues around strategic direction and the challenges applying the principles of strategic marketing to an extremely competitive and challenging commercial environment. Adam's work included developing the company's strategy for Corporate Social Responsibility (CSR) and setting industry wide reporting standards on CSR issues with the United Nations Environmental Program's.

Since joining the University Adam has led the validation of the two new Sport Business Management courses, has taken a lead role as the academic responsible for graduate employability, enterprise and innovaiton. This included presenting tool kit for an online graduate tool kit (skills on tap) at the 12th International Entrepreneurship Educators Conference. Adam has also being central to a number of consultancy projects related to tourism development. In addition to his academic studies his personal research interests focus primarily on leisure mobility, consumer behaviour  and the impact on the environment, he is working on completing his PhD with the School of Applied Social Science at the University of Brighton. He has also developed an innovative method of diary data collection, the email-diary.

External positions

External Examiner UCLAN

External Examiner WIT

Fingerprint Dive into the research topics where Adam Jones is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 5 Similar Profiles
Sports Social Sciences
event Social Sciences
qualitative method Social Sciences
research method Social Sciences
qualitative research Social Sciences
communication technology Social Sciences
research project Social Sciences
Olympic Games Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2019

  • 5 Article
  • 4 Chapter
  • 1 Conference contribution with ISSN or ISBN
  • 1 Other contribution

Inducing Destination Images Among International Audiences: The Differing Effects of Promoting Sport Events on the Destination Image of a City Around the World

Heere, B., Wear, H., Jones, A., Breitbarth, T., Xing, X., Paramio Salcines, J. L., Yoshida, M. & Derom, I., 1 Jun 2019, In : Journal of Sport Management. p. 1- 12 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
research planning

‘No Ebola...still doomed' - The Ebola-induced tourism crisis

Novelli, M., Burgess, L. G., Jones, A. & Ritchie, B. W., 6 Apr 2018, In : Annals of Tourism Research. 70, p. 76-87 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Developing countries

Goal 4: Quality Education - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Novelli, M. & Jones, A., 1 Jan 2017, Transforming Tourism: Tourism in the 2030 Agenda. Berlin: Tourism Watch, p. 27-33 7 p.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterResearch

Open Access

Leveraging the benefits of sport sponsorship: A global brand's local engagement through sport sponsorship

Jones, A. & Nauright, J., 28 Feb 2017, UK, Routledge : International Cases in the Business of Sport.

Research output: Other contributionResearch

Marketing communications
Sport sponsorship
Professional football
Global brands

Journals, travel trade

Jones, A., 5 Oct 2016, Encyclopedia of tourism. Jafari, J. & Xiao, H. (eds.). London: Springer-Verlag

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterResearch

Travel agents