Exploring the determinants of retail corporate branding

Business & Economics

• Brand Management 8%
• Branding 34%
• Competitive Advantage 4%
• Conceptual Model 8%
• Conceptualization 6%
• Corporate Brand 26%
• Corporate Branding 100%
• Differentiation Strategy 8%
• Globalization 5%
• In-depth Interviews 6%
• Managers 13%
• Marketing 6%
• Marketing Strategy 5%
• Organizational Level 6%
• Organizational Strategy 8%
• Retail 82%
• Retail Organization 9%
• Retailers 4%
• Retailing 13%
• Services Marketing 7%