Exploring the determinants of retail corporate branding

Social Sciences

• Case Study 100%
• Competitive Advantage 100%
• In-Depth Interview 100%
• Marketing Strategy 100%
• Brand Management 100%
• Differentiation Strategy 100%
• Marketing of Service 100%
• Retail Organization 100%

Keyphrases

• Retail 100%
• Corporate Branding 100%
• Retail Branding 36%
• Corporate Brand 27%
• Depth Interviews 9%
• Competitive Advantage 9%
• Conceptual Model 9%
• Conceptual Work 9%
• Extant Literature 9%
• Marketing Strategy 9%
• Retailers 9%
• Organizational Level 9%
• Brand Management 9%
• Multisensory 9%
• Product Branding 9%
• Product Brand 9%
• Corporate World 9%
• Conceptual Contribution 9%
• Differentiation Strategy 9%
• Organizational Strategy 9%
• Corporate Managers 9%
• Services Marketing 9%
• Retail Organizations 9%

Economics, Econometrics and Finance

• Brand Architecture 100%
• Competitive Advantage 7%
• Marketing Management 7%
• Brand Management 7%