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Effect of Brand Equity on Firms Financial Performance in Consumer Goods Industries
Gokhan Aydin
School of Business and Law
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Keyphrases
Consumer Goods Industry
100%
Brand Equity
100%
Firm Profitability
100%
Factor Analysis
50%
Financial Performance
50%
Multiple Regression
50%
Brand Awareness
50%
Istanbul Stock Exchange
50%
Composite Factors
50%
Social Sciences
Financial Market
100%
Factor Analysis
100%
Brand Equity
100%
Consumer Goods Industry
100%
Brand Awareness
100%