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An integrated model of social media brand engagement
Mar Gomez
, Carmen Lopez
, Arturo Molina
Research output
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Article
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peer-review
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Economics, Econometrics and Finance
Competitive Advantage
100%
Brand Loyalty
100%
Customer Integration
100%
Keyphrases
Social Media Brand Engagement
100%
Social Media Brand Communication
40%
Social Media Influence
40%
Social Media Brand
40%
Relevant Component
20%
Social Sciences
Relationship Quality
7%