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An integrated model of social media brand engagement
Mar Gomez
, Carmen Lopez
, Arturo Molina
Research output
:
Contribution to journal
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Article
›
peer-review
Overview
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Keyphrases
Brand Communication
40%
Brand Involvement
40%
Brand Relationship Quality
20%
Co-creation
20%
Competitive Advantage
20%
Consumer-brand Relationship
20%
Engagement Constructs
20%
Media Brands
80%
Relevant Components
20%
Social Media
80%
Social Media Brand Engagement
100%
Social Media Communication
20%
Social Media Research
20%
Social Media Sites
20%
Social Media Tools
20%
Social Media Use
20%
Social Sciences
Co-Creation
100%
Competitive Advantage
100%
Early Childhood
100%
Media Communication
100%
Media Research
100%
Economics, Econometrics and Finance
Brand Loyalty
100%
Competitive Advantage
100%
Customer Integration
100%