An integrated model of social media brand engagement

Mar Gomez, Carmen Lopez, Arturo Molina

Research output: Contribution to journalArticle

LanguageEnglish
JournalComputers in Human Behavior
DOIs
StatePublished - 24 Jan 2019

Keywords

  • social media
  • brand engagement
  • brand involvement
  • brand communication
  • brand relationship quality
  • airlines

Cite this

@article{50f7e8d0a3454850b9b2f12fbaa83e78,
title = "An integrated model of social media brand engagement",
keywords = "social media, brand engagement, brand involvement, brand communication, brand relationship quality, airlines",
author = "Mar Gomez and Carmen Lopez and Arturo Molina",
year = "2019",
month = "1",
day = "24",
doi = "10.1016/j.chb.2019.01.026",
language = "English",

}

An integrated model of social media brand engagement. / Gomez, Mar; Lopez, Carmen; Molina, Arturo.

24.01.2019.

Research output: Contribution to journalArticle

TY - JOUR

T1 - An integrated model of social media brand engagement

AU - Gomez,Mar

AU - Lopez,Carmen

AU - Molina,Arturo

PY - 2019/1/24

Y1 - 2019/1/24

KW - social media

KW - brand engagement

KW - brand involvement

KW - brand communication

KW - brand relationship quality

KW - airlines

U2 - 10.1016/j.chb.2019.01.026

DO - 10.1016/j.chb.2019.01.026

M3 - Article

ER -