If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

  • Consumer behaviour and psychology
  • Family tourism
  • LGBT tourism
  • Service quality
  • Revenue management
  • Hospitality operations

Supervisory Interests

  • Gender and sexuality in leisure and the service industry
  • Family tourism
  • Service quality and operations
  • Consumer behaviour and psychology in services

Approach to teaching

One of the reasons why I quit a successful career in the hospitality industry to move to academia is my passion for learning and teaching. As a lecturer at the University of Brighton, I teach marketing principles and strategies, but also a number of hospitality-related topics.

My classes are designed to be engaging and students are invited to re-think their own paradigms. Rather than imposing views on the topics I teach, I encourage students to reach their own conclusions and make their own decisions. I try to make my sessions as ‘democratic’ as possible, with all students being stimulated to participate with their inputs and no pre-judgment being made to their opinions. In doing so, I expect them to develop their analytical skills and critical thinking, which, I believe, are the most effective techniques for learning.

My enthusiasm, commitment, energy and passion for teaching have already been noticed by my students. Their feedback has been very positive. Moreover, in 2014, I was recipient of the Inspirational Teaching Award, given by the University of Brighton’s Students Union.

Education/Academic qualification

PhD, University of Brighton

1 Oct 201123 Sep 2015

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 2 Similar Profiles
travel Social Sciences
Tourism Social Sciences
holidays Social Sciences
sexuality Social Sciences
holiday Social Sciences
Future directions Business & Economics
Travel motivation Business & Economics
Research directions Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2016

Gay and lesbian parented families: travel motivations and destination choice

Lucena De Mello, R., Mar 2016, 338 p.

Research output: ThesisDoctoral ThesisResearch


A review of gay and lesbian parented families’ travel motivations and destination choices: gaps in research and future directions

Lucena, R., Jarvis, N. & Weeden, C., 11 Jun 2015, In : Annals of Leisure Research. 18, 2, p. 272-289 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Future directions
Destination choice
Travel motivation
Research directions

Activities 2012 2018

  • 3 Research degree

Emotional labour in a 'total institution': Front desk workers on board cruise ships.

Clare Weeden (Supervisor), Rodrigo Lucena De Mello (Supervisor)

Activity: External examination and supervisionResearch degree

What are transgender and/or non-binary people’s experiences of participation in everyday sport?

Hannah Frith (Supervisor), Nigel Jarvis (Supervisor), Rodrigo Lucena De Mello (Supervisor)

Activity: External examination and supervisionResearch degree

Rainbow families on holiday: Motivations, destination choices and need for safety

Nigel Jarvis (Supervisor), Clare Weeden (Supervisor)

Activity: External examination and supervisionResearch degree