Projects per year
- Consumer behaviour and psychology
- Customer relationship marketing
- Family decisions
- Gender and sexuality in marketing
- Cultural dimensions
- Qualitative research methods
I welcome students' research projects in the following areas: Consumer psychology and behaviour; Customer relationship marketing; Marketing for families; Gender and sexuality in marketing
Approach to teaching
One of the reasons why I quit a successful career in the hospitality industry to move to academia is my passion for learning and teaching. As a senior lecturer at the University of Brighton, I teach marketing-related topics.
My classes adopt an innovative and student-centred approached. They are designed to be engaging and students are invited to re-think their own paradigms. Rather than imposing views on the topics I teach, I encourage students to reach their own conclusions and make their own decisions.
I try to make my sessions as ‘democratic’ as possible, with all students being stimulated to participate with their inputs and no pre-judgment being made to their opinions. In doing so, I expect them to develop their analytical skills and critical thinking, which, I believe, are the most effective techniques for learning.
My enthusiasm, commitment, energy and passion for teaching have already been noticed by my students. Their feedback has been very positive. I was recipient of the Inspirational Teaching Award, given by the University of Brighton’s Students Union, twice: in 2014 and 2022. In 2019, I also received the Facilitating and Empowering Learning Award, by the University of Brighton.
Master, PGCert in Learning and Teaching in Higher Education, University of Brighton
Sept 2016 → Jun 2017
Award Date: 31 Jul 2017
PhD, Gay and Lesbian Parented Families on Holiday: Travel Motivations and Destination Choice, University of Brighton
1 Oct 2011 → 23 Sept 2015
Award Date: 23 Jul 2016
Master, MA in International Hospitality Management, Manchester Metropolitan University
Jul 2009 → Oct 2010
Award Date: 1 Oct 2010
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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Lucena De Mello, R., Vorobjovas-pInta, O. & Cai, W., 10 Nov 2021, In: Tourism and Hospitality Research. 21, 4, p. 426-432 7 p.
Research output: Contribution to journal › Article
Timelines and transitions: Understanding transgender and non-binary people’s participation in everyday sport and physical exercise through a temporal lensBarras, A., Frith, H., Lucena De Mello, R. & Jarvis, N., 19 Jan 2021, Temporality in Qualitative Inquiry : Theories, Methods and Practices. Clift, B., Gore, J., Gustafsson, S., Bekker, S., Costas Batlle, I. & Hatchard, J. (eds.). 1 ed. Oxon: Routledge, p. 57-71 15 p.
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review
Lucena De Mello, R., Mar 2016, 338 p.
Research output: Thesis › Doctoral ThesisFile
A review of gay and lesbian parented families’ travel motivations and destination choices: gaps in research and future directionsLucena, R., Jarvis, N. & Weeden, C., 11 Jun 2015, In: Annals of Leisure Research. 18, 2, p. 272-289 18 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile
Maria Matthews (Participant), Ioannis Pantelidis (Participant) & Rodrigo Lucena De Mello (Participant)23 May 2023 → 26 May 2023
Activity: Events › Conference