Research Output per year
- Consumer behaviour and psychology
- Customer relationship marketing
- Family decisions
- Gender and sexuality in marketing
- Cultural dimensions
- Qualitative research methods
I welcome students' research projects in the following areas: Consumer psychology and behaviour; Customer relationship marketing; Marketing for families; Gender and sexuality in marketing
Approach to teaching
One of the reasons why I quit a successful career in the hospitality industry to move to academia is my passion for learning and teaching. As a senior lecturer at the University of Brighton, I teach mostly marketing-related topics.
My classes adopt an innovative and student-centred approached. They are designed to be engaging and students are invited to re-think their own paradigms. Rather than imposing views on the topics I teach, I encourage students to reach their own conclusions and make their own decisions. I try to make my sessions as ‘democratic’ as possible, with all students being stimulated to participate with their inputs and no pre-judgment being made to their opinions. In doing so, I expect them to develop their analytical skills and critical thinking, which, I believe, are the most effective techniques for learning.
My enthusiasm, commitment, energy and passion for teaching have already been noticed by my students. Their feedback has been very positive. In 2014, I was recipient of the Inspirational Teaching Award, given by the University of Brighton’s Students Union and, in 2019, the Facilitating and Empowering Learning Award, by the University of Brighton.
University of Brighton
Sep 2016 → Jun 2017
PhD, University of Brighton
1 Oct 2011 → 23 Sep 2015
Master, Manchester Metropolitan University
Jul 2009 → Oct 2010
Research output: Thesis › Doctoral Thesis
A review of gay and lesbian parented families’ travel motivations and destination choices: gaps in research and future directionsLucena, R., Jarvis, N. & Weeden, C., 11 Jun 2015, In : Annals of Leisure Research. 18, 2, p. 272-289 18 p.
Research output: Contribution to journal › Article
Activities per year
Activity: External examination and supervision › Research degree