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Personal profile

Research interests

  • Consumer behaviour and psychology
  • Family tourism
  • LGBT tourism
  • Service quality
  • Hospitality operations

Supervisory Interests

I can supervise students in the folllowing areas: Gender and sexuality in leisure and the service industry;
Family tourism; Service quality and operations; Consumer behaviour and psychology in services

Approach to teaching

One of the reasons why I quit a successful career in the hospitality industry to move to academia is my passion for learning and teaching. As a lecturer at the University of Brighton, I teach marketing principles and strategies, but also a number of hospitality-related topics.

My classes are designed to be engaging and students are invited to re-think their own paradigms. Rather than imposing views on the topics I teach, I encourage students to reach their own conclusions and make their own decisions. I try to make my sessions as ‘democratic’ as possible, with all students being stimulated to participate with their inputs and no pre-judgment being made to their opinions. In doing so, I expect them to develop their analytical skills and critical thinking, which, I believe, are the most effective techniques for learning.

My enthusiasm, commitment, energy and passion for teaching have already been noticed by my students. Their feedback has been very positive. In 2014, I was recipient of the Inspirational Teaching Award, given by the University of Brighton’s Students Union and, in 2019, the Teaching Excellence Award, by the University of Brighton.

Education/Academic qualification

PhD, University of Brighton

1 Oct 201123 Sep 2015

Fingerprint Dive into the research topics where Rodrigo Lucena De Mello is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
travel Social Sciences
Tourism Social Sciences
holidays Social Sciences
sexuality Social Sciences
holiday Social Sciences
Future directions Business & Economics
Travel motivation Business & Economics
Research directions Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2016

Gay and lesbian parented families: travel motivations and destination choice

Lucena De Mello, R., Mar 2016, 338 p.

Research output: ThesisDoctoral ThesisResearch


A review of gay and lesbian parented families’ travel motivations and destination choices: gaps in research and future directions

Lucena, R., Jarvis, N. & Weeden, C., 11 Jun 2015, In : Annals of Leisure Research. 18, 2, p. 272-289 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Future directions
Destination choice
Travel motivation
Research directions

Activities 2012 2019

  • 3 Research degree
  • 1 Conference
  • 1 Invited talk

Gay and Lesbian Parented Families on Holiday

Rodrigo Lucena De Mello (Presenter)
27 Jun 2019

Activity: External talk or presentationInvited talk

Royal Geographical Society

Rodrigo Lucena De Mello (Participant)
24 Jul 201828 Jul 2018

Activity: EventsConference

Emotional labour in a 'total institution': Front desk workers on board cruise ships.

Clare Weeden (Supervisor), Rodrigo Lucena De Mello (Supervisor)

Activity: External examination and supervisionResearch degree

What are transgender and/or non-binary people’s experiences of participation in everyday sport?

Hannah Frith (Supervisor), Nigel Jarvis (Supervisor), Rodrigo Lucena De Mello (Supervisor)

Activity: External examination and supervisionResearch degree

Rainbow families on holiday: Motivations, destination choices and need for safety

Nigel Jarvis (Supervisor), Clare Weeden (Supervisor)

Activity: External examination and supervisionResearch degree