Rodrigo Lucena De Mello

• Consumer behaviour and psychology
• Family tourism
• LGBT tourism
• Service quality
• Revenue management
• Hospitality operations

• Gender and sexuality in leisure and the service industry
• Family tourism
• Service quality and operations
• Consumer behaviour and psychology in services

One of the reasons why I quit a successful career in the hospitality industry to move to academia is my passion for learning and teaching. As a lecturer at the University of Brighton, I teach marketing principles and strategies, but also a number of hospitality-related topics.

My classes are designed to be engaging and students are invited to re-think their own paradigms. Rather than imposing views on the topics I teach, I encourage students to reach their own conclusions and make their own decisions. I try to make my sessions as ‘democratic’ as possible, with all students being stimulated to participate with their inputs and no pre-judgment being made to their opinions. In doing so, I expect them to develop their analytical skills and critical thinking, which, I believe, are the most effective techniques for learning.

My enthusiasm, commitment, energy and passion for teaching have already been noticed by my students. Their feedback has been very positive. Moreover, in 2014, I was recipient of the Inspirational Teaching Award, given by the University of Brighton’s Students Union.