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Keyphrases
Inclusive Marketing
100%
Environmental Sustainability
50%
Corporate Governance
50%
Paradox Theory
50%
Brand Trust
50%
Consumer Trust
50%
Celebrity Brand
50%
Trust Level
50%
Institutional Theory
50%
Cultural Studies
50%
Brand Image
50%
Anthropomorphism
50%
Purchasing Intention
50%
Guest Editorial
50%
Introduction to the Special Issue
50%
Celebrity Endorsement
35%
Autonomous Virtual Human
33%
Inclusivity
33%
COVID-19
21%
Trusting Intentions
16%
Autonomous AI
16%
Stakeholder Diversity
16%
Management Strategy
16%
Business Strategy
16%
Well-being
16%
Societal Change
16%
Developing Strategy
16%
Societal Shifts
16%
Social Media
14%
Kim Kardashian
7%
Female Celebrity
7%
Product Placement
7%
Negative Publicity
7%
Reality Television
7%
Strong Brand
7%
Billboard
7%
Instagram
7%
Celebrity
7%
Covert
7%
Digital Age
7%
Market Share
7%
Social Media Feeds
7%
Pet Food
7%
Lady Gaga
7%
Four pillars
7%
Trust Model
7%
New Brands
7%
Trump
7%
Thematic Analysis Method
7%
Public Trust
7%
Social Sciences
Corporate Governance
50%
Cultural Studies
50%
Institutional Theory
50%
Sustainable Development
50%
Brand Image
50%
Sales
50%
Inclusivity
50%
Market Share
25%
Instagram
25%
Reality Tv
25%
Thematic Analysis
25%
Millennials
25%
Product Placement
25%
Management Strategy
25%
Business Strategy
25%
Least Squares Method
16%
