Keyphrases
Environmental Sustainability
100%
Corporate Governance
100%
Paradox Theory
100%
Brand Trust
100%
Inclusive Marketing
100%
Consumer Trust
100%
Celebrity Brand
100%
Trust Level
100%
Institutional Theory
100%
Cultural Studies
100%
Brand Image
100%
Celebrity Endorsement
71%
COVID-19
42%
Social Media
28%
Kim Kardashian
14%
Female Celebrity
14%
Product Placement
14%
Negative Publicity
14%
Reality Television
14%
Strong Brand
14%
Billboard
14%
Instagram
14%
Celebrity
14%
Covert
14%
Digital Age
14%
Market Share
14%
Social Media Feeds
14%
Pet Food
14%
Lady Gaga
14%
Four pillars
14%
Trust Model
14%
New Brands
14%
Trump
14%
Thematic Analysis Method
14%
Public Trust
14%
Social Sciences
Corporate Governance
100%
Cultural Studies
100%
Institutional Theory
100%
Sustainable Development
100%
Brand Image
100%
Sales
100%
Market Share
50%
Instagram
50%
Reality Tv
50%
Thematic Analysis
50%
Millennials
50%
Product Placement
50%