Nadia Lonsdale

Research output

Research output per year 2019 2022 2022

• 4 Abstract
• 1 Chapter

Research output per year

Research output per year

Search results

• 2022

  Bridging the Gap Between Social Sustainability and Inclusive Marketing

  Lonsdale, N. & Popma, W., 4 Jul 2022, p. 24. 1 p.

  Research output: Contribution to conference › Abstract › peer-review

• Consumer Trust Levels In Celebrity Brand Image During Crisis: The Good, The Bad and The Ugly.

  Lonsdale, N., 15 Sept 2022.

  Research output: Contribution to conference › Abstract › peer-review

  • Brand Trust 100%
  • Celebrity 93%
  • Consumer Trust 90%
  • Brand Image 80%
  • Social Media 27%

• Fostering Sustainability Competencies in the Postgraduate Marketing Curriculum Through Challenge-Based Learning

  Lonsdale, N. & Popma, W., 4 Jul 2022, p. 88. 1 p.

  Research output: Contribution to conference › Abstract › peer-review

• Gen X: The Filtered Out Generation

  Hawkins, L. & Lonsdale, N., 15 Sept 2022.

  Research output: Contribution to conference › Abstract › peer-review

• 2019

  A practical approach for developing social consciousness and responsibility in marketing students

  Boulocher-Passet, V., Farache Aureliano Da Silva, F., Lonsdale, N. & Popma, W., 10 May 2019, Responsible People: The role of the individual in CSR, Entrepreurship and Management Education. Farache, F., Grigore, G., Stancu, A. & MacQueen, D. (eds.). Palgrave Macmillan, p. 155-172 17 p. (Palgrave Studies in Governance, Leadership and Responsibility).

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review