Strategic positioning and grand strategies for high-technology SMEs

Nicholas O'Regan, Gerhard Kling, Abby Ghobadian, Lew Perren

Research output: Contribution to journalArticle

Abstract

Firm size is found to affect strategic decisions significantly, whereas technology and market stability stimulate product development and innovation. An innovation strategy seems to be the only grand strategy that guarantees high short- and long-term performance. Concentrated growth, market, and product development foster long-term performance. The traditional top-down management approach in high-technology SMEs does not require formal strategic planning for implementation of strategies.
Original languageEnglish
Pages (from-to)199-215
Number of pages17
JournalStrategic Change
Volume21
Issue number5-6
Publication statusPublished - 22 Aug 2012

Keywords

  • Strategy
  • positioning
  • grand strategies
  • high technology SMEs

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  • Cite this

    O'Regan, N., Kling, G., Ghobadian, A., & Perren, L. (2012). Strategic positioning and grand strategies for high-technology SMEs. Strategic Change, 21(5-6), 199-215.