Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.

Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Z Wisker

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Search results