Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.

Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Z Wisker

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.
Publication statusPublished - 2015
Event44th EMAC Conference - KU Leuven & Vlerick Business School, Leuven, Belgium
Duration: 24 May 201527 May 2015

Conference

Conference44th EMAC Conference
CountryBelgium
CityLeuven
Period24/05/1527/05/15

Cite this

Poulis, A., Rizomyliotis, I., Konstantoulaki, K., & Wisker, Z. (2015). Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. In Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.
Poulis, Athanasios ; Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra ; Wisker, Z. / Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance : A comparative study between the UK and UAE. Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 2015.
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title = "Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.",
author = "Athanasios Poulis and Ioannis Rizomyliotis and Kleopatra Konstantoulaki and Z Wisker",
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Poulis, A, Rizomyliotis, I, Konstantoulaki, K & Wisker, Z 2015, Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. in Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 44th EMAC Conference, Leuven, Belgium, 24/05/15.

Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance : A comparative study between the UK and UAE. / Poulis, Athanasios; Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Wisker, Z.

Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 2015.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance

T2 - A comparative study between the UK and UAE.

AU - Poulis, Athanasios

AU - Rizomyliotis, Ioannis

AU - Konstantoulaki, Kleopatra

AU - Wisker, Z

PY - 2015

Y1 - 2015

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.

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Poulis A, Rizomyliotis I, Konstantoulaki K, Wisker Z. Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. In Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 2015