Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.

Athanasios Poulis; Ioannis Rizomyliotis; Kleopatra Konstantoulaki; Z Wisker

Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.

Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Z Wisker

Centre for Change, Entrepreneurship and Innovation Management

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.
Publication status	Published - 2015
Event	44th EMAC Conference - KU Leuven & Vlerick Business School, Leuven, Belgium Duration: 24 May 2015 → 27 May 2015

Conference

Conference	44th EMAC Conference
Country/Territory	Belgium
City	Leuven
Period	24/05/15 → 27/05/15

Cite this

Poulis, A., Rizomyliotis, I., Konstantoulaki, K., & Wisker, Z. (2015). Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. In Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.

Poulis, Athanasios ; Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra et al. / Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance : A comparative study between the UK and UAE. Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 2015.

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title = "Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm{\textquoteright}s performance: A comparative study between the UK and UAE.",

author = "Athanasios Poulis and Ioannis Rizomyliotis and Kleopatra Konstantoulaki and Z Wisker",

year = "2015",

language = "English",

booktitle = "Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.",

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Poulis, A, Rizomyliotis, I, Konstantoulaki, K & Wisker, Z 2015, Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. in Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 44th EMAC Conference, Leuven, Belgium, 24/05/15.

Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. / Poulis, Athanasios; Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra et al.
Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 2015.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

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AU - Konstantoulaki, Kleopatra

AU - Wisker, Z

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BT - Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.

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