Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.

Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Z Wisker

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.
Publication statusPublished - 2015
Event44th EMAC Conference - KU Leuven & Vlerick Business School, Leuven, Belgium
Duration: 24 May 201527 May 2015

Conference

Conference44th EMAC Conference
CountryBelgium
CityLeuven
Period24/05/1527/05/15

Cite this

Poulis, A., Rizomyliotis, I., Konstantoulaki, K., & Wisker, Z. (2015). Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. In Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.
Poulis, Athanasios ; Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra ; Wisker, Z. / Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance : A comparative study between the UK and UAE. Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 2015.
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title = "Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.",
author = "Athanasios Poulis and Ioannis Rizomyliotis and Kleopatra Konstantoulaki and Z Wisker",
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Poulis, A, Rizomyliotis, I, Konstantoulaki, K & Wisker, Z 2015, Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. in Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 44th EMAC Conference, Leuven, Belgium, 24/05/15.

Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance : A comparative study between the UK and UAE. / Poulis, Athanasios; Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Wisker, Z.

Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 2015.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

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T2 - A comparative study between the UK and UAE.

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AU - Rizomyliotis, Ioannis

AU - Konstantoulaki, Kleopatra

AU - Wisker, Z

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Poulis A, Rizomyliotis I, Konstantoulaki K, Wisker Z. Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. In Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. . 2015