Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.

Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Z Wisker

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.
Publication statusPublished - 2015
Event44th EMAC Conference - KU Leuven & Vlerick Business School, Leuven, Belgium
Duration: 24 May 201527 May 2015

Conference

Conference44th EMAC Conference
CountryBelgium
CityLeuven
Period24/05/1527/05/15

Cite this

Poulis, A., Rizomyliotis, I., Konstantoulaki, K., & Wisker, Z. (2015). Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. In Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015.