Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.
Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Z Wisker
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review