Marketing Photography

Selling Popular Photography on the British High Street

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterResearch

Abstract

This 12,000-word chapter examines the central issues involved in the marketing of popular photography on the high street using, as a central case study, the British photographic chemist, Boots. As a ‘household name’ with a prominent and trusted retail presence, Boots has, for many years, been synonymous with mass-market commercial film development and processing. First establishing a connection to photography in the late nineteenth century through its origins in dispensing pharmaceuticals, Boots’ photographic department progressively expanded to offer a range of own-brand and in-house photographic options that parallel, and contribute to, technological developments and historic shifts in the popular consumption of the medium. From the initial sale of home-processing supplies through to the boom and bust of online photo services, the varied commercial positions and fortunes of Boots provide a pertinent model for examining the role of the market in shaping the use and understanding of photography in everyday practice.
Original languageEnglish
Title of host publicationA Companion to Photography
EditorsStephen Bull
Place of PublicationUK
PublisherWiley-Blackwell
Chapter13
ISBN (Print)9781405195843
Publication statusPublished - 1 Oct 2019

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Marketing
Photography
Boot
High Street
Historic
Retail
Bust
Fortune
Chemist
Pharmaceuticals
Boom
Household Name

Cite this

Pollen, A. (2019). Marketing Photography: Selling Popular Photography on the British High Street. In S. Bull (Ed.), A Companion to Photography UK: Wiley-Blackwell.
Pollen, Annebella. / Marketing Photography : Selling Popular Photography on the British High Street. A Companion to Photography. editor / Stephen Bull. UK : Wiley-Blackwell, 2019.
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Pollen, A 2019, Marketing Photography: Selling Popular Photography on the British High Street. in S Bull (ed.), A Companion to Photography. Wiley-Blackwell, UK.

Marketing Photography : Selling Popular Photography on the British High Street. / Pollen, Annebella.

A Companion to Photography. ed. / Stephen Bull. UK : Wiley-Blackwell, 2019.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterResearch

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Pollen A. Marketing Photography: Selling Popular Photography on the British High Street. In Bull S, editor, A Companion to Photography. UK: Wiley-Blackwell. 2019