Marketing Photography: Selling Popular Photography on the British High Street

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter


This 12,000-word chapter examines the central issues involved in the marketing of popular photography on the high street using, as a central case study, the British photographic chemist, Boots. As a ‘household name’ with a prominent and trusted retail presence, Boots has, for many years, been synonymous with mass-market commercial film development and processing. First establishing a connection to photography in the late nineteenth century through its origins in dispensing pharmaceuticals, Boots’ photographic department progressively expanded to offer a range of own-brand and in-house photographic options that parallel, and contribute to, technological developments and historic shifts in the popular consumption of the medium. From the initial sale of home-processing supplies through to the boom and bust of online photo services, the varied commercial positions and fortunes of Boots provide a pertinent model for examining the role of the market in shaping the use and understanding of photography in everyday practice.
Original languageEnglish
Title of host publicationA Companion to Photography
EditorsStephen Bull
Place of PublicationUK
ISBN (Print)9781405195843
Publication statusPublished - 2020


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