Examining Social Commerce Intentions Through the Uses and Gratifications Theory

Keyphrases

• Gratifications Theory 100%
• Social Commerce Intention 100%
• Access to Information 66%
• Electronic Commerce 66%
• Entertainment 66%
• Socialization 66%
• Turkey 33%
• Purchase Decision 33%
• Retailers 33%
• Social Media 33%
• Social Media Use 33%
• ANOVA Analysis 33%
• Digital Marketing 33%
• Consumer Use 33%
• Social Media Sites 33%
• Social Commerce 33%
• Passing Time 33%
• OLS Regression Analysis 33%
• Changes in Consumer Behavior 33%
• Social Networking Technology 33%
• Uses-and-gratifications 33%

Social Sciences

• Social Commerce 100%
• Gratification 100%
• Socialization 50%
• Social Media 50%
• Consumer Behavior 25%
• Digital Marketing 25%
• Turkey 25%
• Social Network 25%
• Analysis of Variance 25%
• Purchase Decision 25%

Computer Science

• Social Commerce 100%
• Information Access 50%
• Collected Data 25%
• Social Networking (Online) 25%
• Analysis of Variance 25%
• Social Medium Site 25%
• Social Network 25%
• Social Media 25%