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Examining Social Commerce Intentions Through the Uses and Gratifications Theory
Gokhan Aydin
School of Business and Law
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Keyphrases
Gratifications Theory
100%
Social Commerce Intention
100%
Access to Information
66%
Electronic Commerce
66%
Entertainment
66%
Socialization
66%
Turkey
33%
Shopping
33%
Purchase Decision
33%
Retailers
33%
Social Media
33%
Social Media Use
33%
ANOVA Analysis
33%
Digital Marketing
33%
Consumer Use
33%
Social Media Sites
33%
Social Commerce
33%
Passing Time
33%
OLS Regression Analysis
33%
Changes in Consumer Behavior
33%
Social Networking Technology
33%
Uses-and-gratifications
33%
Computer Science
Social Commerce
100%
Information Access
50%
Collected Data
25%
Purchase Decision
25%
Social Networking (Online)
25%
Social Medium Site
25%
Social Network
25%
Social Sciences
Social Commerce
100%
Socialization
50%
Consumer Behavior
25%
Digital Marketing
25%
Turkey
25%
Social Network
25%
Psychology
Socialization
100%
Analysis of Variance
50%
Social Networking
50%
Consumer Behavior
50%