TY - JOUR
T1 - Emotions and consumer behaviour
T2 - A review and research agenda
AU - Sharma, Kirti
AU - Trott, Sangeeta
AU - Sahadev, Sunil
AU - Singh, Ramendra
PY - 2023/4/10
Y1 - 2023/4/10
N2 - Consumers' emotions play a salient role in consumers' buying process, their consumption behaviours, and their engagement with product/service offerings, owing to which, it has gained much attention in recent years as an area of inquiry. However, literature in this field/subject is theoretically fragmented. Therefore, to enhance the conceptual understanding, this study synthesizes extant literature, using a hybrid review approach. Herein, we attempt to integrate bibliometric analysis, along with the theories, contexts, characteristics, and methodology framework, while consolidating and classifying the domain knowledge, trends, and progress/citation analysis using the bibliometric approach. In the process, we reviewed 384 conceptual and empirical articles, published during the period 1967–2021. The idea was to identify key theories, constructs, research contexts, and methods, based on which, we propose a few potential research areas. Based on our thorough analysis, these areas include (1) consumer co-creation, (2) consumer engagement, (3) service employee interactions, (4) consumer decision making, and (5) consumption experience.
AB - Consumers' emotions play a salient role in consumers' buying process, their consumption behaviours, and their engagement with product/service offerings, owing to which, it has gained much attention in recent years as an area of inquiry. However, literature in this field/subject is theoretically fragmented. Therefore, to enhance the conceptual understanding, this study synthesizes extant literature, using a hybrid review approach. Herein, we attempt to integrate bibliometric analysis, along with the theories, contexts, characteristics, and methodology framework, while consolidating and classifying the domain knowledge, trends, and progress/citation analysis using the bibliometric approach. In the process, we reviewed 384 conceptual and empirical articles, published during the period 1967–2021. The idea was to identify key theories, constructs, research contexts, and methods, based on which, we propose a few potential research areas. Based on our thorough analysis, these areas include (1) consumer co-creation, (2) consumer engagement, (3) service employee interactions, (4) consumer decision making, and (5) consumption experience.
KW - TCCM
KW - consumer engagement
KW - consumer value co-creation
KW - consumption experience
KW - negative emotion
KW - positive emotion
UR - http://www.scopus.com/inward/record.url?scp=85152281221&partnerID=8YFLogxK
U2 - 10.1111/ijcs.12937
DO - 10.1111/ijcs.12937
M3 - Article
SN - 1470-6423
JO - International Journal of Consumer Studies
JF - International Journal of Consumer Studies
ER -