Determinants of retail corporate branding

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationReputation Institute’s 13th International conference on Reputation, Brand, Identity & Competitiveness, at Amsterdam, The Netherlands
    Publication statusPublished - 30 Jul 2009

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