Brands behaving badly: the impact of irresponsible behaviour on corporate reputation

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationThe 7th International Conference on Social Responsibility, Ethics and Sustainable Business
PublisherASE Bucharest, Romania
Pages45
Number of pages1
Publication statusPublished - 2018

Publication series

NameWorking Paper Series on Social Responsibility, Ethics and Sustainable Business
PublisherASE
Volume7
ISSN (Print)2602-1056
ISSN (Electronic)2602-1056

Cite this

Zannetti, L., & Farache Aureliano Da Silva, F. (2018). Brands behaving badly: the impact of irresponsible behaviour on corporate reputation. In The 7th International Conference on Social Responsibility, Ethics and Sustainable Business (pp. 45). (Working Paper Series on Social Responsibility, Ethics and Sustainable Business; Vol. 7). ASE Bucharest, Romania. http://www.csrconferences.org/wp-content/uploads/2018/11/book-of-abstracts-V3-3.pdf