@inproceedings{fb4cf8171f8f48e18d87a2894ced1a6b,
title = "Brands behaving badly: the impact of irresponsible behaviour on corporate reputation",
author = "Laura Zannetti and {Farache Aureliano Da Silva}, Francisca",
year = "2018",
language = "English",
series = "Working Paper Series on Social Responsibility, Ethics and Sustainable Business",
publisher = "ASE Bucharest, Romania",
pages = "45",
booktitle = "The 7th International Conference on Social Responsibility, Ethics and Sustainable Business",
}