Matea Hanzek

Research output

Research output per year 2013 2013 2016 2019 2020 2022 2022

• 3 Chapter
• 3 Conference contribution with ISSN or ISBN

Research output per year

Research output per year

Search results

• Chapter

  Croatian wine tourism from the winery perspective: the case of the Grand Cro

  Hanžek, M. & Sušić, G., 2019, 4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era. Beograd: Association of Economists and Managers of the Balkans, p. 669-684

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

  • Wine Tourism 100%
  • Wine 73%
  • Tourists 45%
  • Premium 38%
  • Brand Awareness 29%

• Integrirane marketinške komunikacije - studija slučaja na primjeru Dubrovnika kao najjačeg hrvatskog brenda

  Translated title of the contribution: Integrated marketing communications - the case of Dubrovnik, Croatia's strongest brandHanzek, M., 2013, Turizam - Studije slučaja Hrvatske i regije. MATE, d.o.o.

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

• Stupovi održivog razvoja destinacije-studija slučaja na primjeru Slovenije kao održive turističke destinacije

  Translated title of the contribution: Sustainable development of tourism destinations - the case of SloveniaHanzek, M., 2016, Turizam - Studije slučaja Hrvatske i regije. Zagreb: MATE, d.o.o., p. 97-109

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter

  • tourism 100%
  • sustainable development 90%
• Conference contribution with ISSN or ISBN

  Exploring the factors influencing student study abroad destination choice: a case of Croatia

  Hanzek, M. & Mihaljević, L., 2019, U potrazi za zajedničkim nazivnikom: komunikacija, turizam, nacioonalna kultura i brend : Finding a Common Denominator: Communication, Tourism, National Culture and Brand. Zagreb: Edward Bernays University College, p. 93-105

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

  • studies abroad 100%
  • Croatia 91%
  • tourist 32%
  • student exchange 23%
  • student 21%

• Promocija ruralnih turističkih destinacija: analiza službene web stranice za Hrvatsku kao turističku destinaciju

  Translated title of the contribution: Promotion of rural destinations: an analysis of the official tourism webpage for CroatiaRakić, T. & Hanžek, M., 2022, Zbornik radova 2.međunarodna znanstveno-stručna konferencija za razvoj ruralnog turizma 2021 "Održivi i odgovorni razvoj ruralnog područja". Jurakić, M., Franc, S., Barišić, P., Koščak, M. & Penezić, N. (eds.). Sisak, Croatia, p. 116-133 18 p.

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

  Open Access

  File

  • Croatia 100%
  • Tourism 79%
  • promotion 70%
  • campaign 12%
  • European market 10%

• Student Study Abroad Destination Branding in the VUCA World: The Case of a Private Higher Education Institution in Croatia

  Hanzek, M., 2020, nternational Tourism Conference Dubrovnik, 2019 Tourism in the VUCA World: Towards the Era of (Ir)Responsibility : International Tourism Conference Dubrovnik 2019, Dubrovnik, Republika Hrvatska, 6.-9.11.2019. Zagreb: Zagreb Institute for Tourism, p. 205-214

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

  • studies abroad 100%
  • Croatia 91%
  • work environment 28%
  • management 27%
  • education 26%