Matea Hanzek

Matea Hanzek

Ph.D., Research Student


Research activity per year

Personal profile

Research interests

Matea Hanžek holds a Ph.D. from the University of Brighton where her research focused on "Post-conflict destination branding and national identity construction: a discourse analysis of Croatia’s official tourism promotional materials." Prior to her Ph.D., she embarked on her academic journey by obtaining an MSc degree with Distinction in Heritage and Cultural Tourism Management from Edinburgh Napier University in 2015, where she was awarded the University Medal for Best Student of her cohort and the Lee Allardyce Trophy for Best Dissertation. Matea also earned an MBA with a specialization in Marketing, focusing on "Destination branding – a case study of the city of Hvar," from the Zagreb School of Economics and Management in 2013. At the undergraduate level, she pursued studies in economics and management where her research was centered on "How to Attract Investment in Croatian Tourism?".

Currently, apart from her role as a tourism and marketing lecturer at the ZSEM, Matea serves as an Individual Expert for the European Commission in the Together for EU Tourism (T4T) Expert Group. In this capacity, she supports the Transition pathway for tourism in its co-implementation phase to advance in the green and digital transition, and improve resilience of the tourism ecosystem. Prior to this, Matea has gained professional experience at renowned institutions such as the Horwath HTL consulting firm in London and the Corinthia Hotel London. She continues to be actively engaged in various tourism projects.

Matea has enriched her academic journey with additional education from esteemed institutions including the London School of Economics and Political Science (LSE), the BI Norwegian School of Management, the Universitat Internacional de Catalunya (UIC), and the University of Oxford.

Education/Academic qualification

PhD, “Post-conflict destination branding and national identity construction: a discourse analysis of Croatia’s official tourism promotional materials." , University of Brighton


Award Date: 11 Mar 2024

Master, “The role of semiotics in creating a destination’s image: a case study of current promotional materials for the city of Zagreb” done in collaboration with Zagreb Tourist Board, Edinburgh Napier University


Award Date: 14 Sept 2015

Master, MBA (Hon) in Marketing - Dissertation topic: “Branding Tourism Destinations: A Case Study of city of Hvar (Croatia)” done in collaboration with Hvar Tourist Board


Award Date: 8 Sept 2014

Bachelor, How to Attract Investments in Croatian Tourism?


Award Date: 11 May 2011

External positions


2015 → …


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