The role of the psychological contract in managing research volunteer tourism

D.A. Blackman, Angela Benson

Research output: Contribution to journalArticle

Abstract

Volunteer motivations and the psychological contract are outlined, demonstrating a reciprocal relationship needing more complex marketing approaches. Limitations of relationship marketing resulting from short project times are identified. Maguire's three-tier model is used to develop a theoretical model of the Research Volunteer psychological contract. Qualitative case data is used to illustrate transactional, career, and relational relationships. The article maps relationship marketing and the psychological contract model together, arguing that using both constructs enables more effective management of such a tourism niche.
Original languageEnglish
Pages (from-to)1-15
Number of pages15
JournalJournal of Travel and Tourism Marketing
Volume27
Issue number3
DOIs
Publication statusPublished - 1 Apr 2010

Keywords

  • Volunteers
  • psychological contract
  • research volunteer tourism
  • relationship marketing

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