The role of adversting in the legitimization of CSR credentials: Propositions and a conceptual framework

Francisca Farache Aureliano Da Silva, Keith Perks, Aidan Berry

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Abstract

Corporate Social Responsibility communication is an emerging field, with research focusing on corporate social disclosure mainly through websites and corporate reports. However, less is known about CSR advertising and further research is needed. Our paper aims to address this research gap to make a contribution by developing a set of propositions and conceptual framework to explain how corporations publicise their CSR print advertisements to legitimize their CSR actions. This provides future researchers with theorized propositions and framework to test and evaluate in an empirical study of CSR advertisements.
Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy
Subtitle of host publicationSustainable Management and Marketing Conference
Place of PublicationMelbourne, Australia
PublisherMonash University
Pages1-9
Number of pages9
ISBN (Electronic)1863081585
Publication statusPublished - 2009

Fingerprint Dive into the research topics of 'The role of adversting in the legitimization of CSR credentials: Propositions and a conceptual framework'. Together they form a unique fingerprint.

  • Cite this

    Farache Aureliano Da Silva, F., Perks, K., & Berry, A. (2009). The role of adversting in the legitimization of CSR credentials: Propositions and a conceptual framework. In Australian and New Zealand Marketing Academy: Sustainable Management and Marketing Conference (pp. 1-9). Monash University. http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-267.pdf