The role of adversting in the legitimization of CSR credentials: Propositions and a conceptual framework

Francisca Farache Aureliano Da Silva; Keith Perks; Aidan Berry

The role of adversting in the legitimization of CSR credentials: Propositions and a conceptual framework

Francisca Farache Aureliano Da Silva, Keith Perks, Aidan Berry

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Abstract

Corporate Social Responsibility communication is an emerging field, with research focusing on corporate social disclosure mainly through websites and corporate reports. However, less is known about CSR advertising and further research is needed. Our paper aims to address this research gap to make a contribution by developing a set of propositions and conceptual framework to explain how corporations publicise their CSR print advertisements to legitimize their CSR actions. This provides future researchers with theorized propositions and framework to test and evaluate in an empirical study of CSR advertisements.

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy
Subtitle of host publication	Sustainable Management and Marketing Conference
Place of Publication	Melbourne, Australia
Publisher	Monash University
Pages	1-9
Number of pages	9
ISBN (Electronic)	1863081585
Publication status	Published - 2009

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http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-267.pdf

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Farache Aureliano Da Silva, F., Perks, K., & Berry, A. (2009). The role of adversting in the legitimization of CSR credentials: Propositions and a conceptual framework. In Australian and New Zealand Marketing Academy: Sustainable Management and Marketing Conference (pp. 1-9). Monash University. http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-267.pdf

@inproceedings{28de62aeb4cf43409ac5aa8e10fd9208,

title = "The role of adversting in the legitimization of CSR credentials: Propositions and a conceptual framework",

abstract = "Corporate Social Responsibility communication is an emerging field, with research focusing on corporate social disclosure mainly through websites and corporate reports. However, less is known about CSR advertising and further research is needed. Our paper aims to address this research gap to make a contribution by developing a set of propositions and conceptual framework to explain how corporations publicise their CSR print advertisements to legitimize their CSR actions. This provides future researchers with theorized propositions and framework to test and evaluate in an empirical study of CSR advertisements.",

author = "{Farache Aureliano Da Silva}, Francisca and Keith Perks and Aidan Berry",

year = "2009",

language = "English",

pages = "1--9",

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Farache Aureliano Da Silva, F, Perks, K & Berry, A 2009, The role of adversting in the legitimization of CSR credentials: Propositions and a conceptual framework. in Australian and New Zealand Marketing Academy: Sustainable Management and Marketing Conference. Monash University, Melbourne, Australia, pp. 1-9. <http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-267.pdf>

The role of adversting in the legitimization of CSR credentials: Propositions and a conceptual framework. / Farache Aureliano Da Silva, Francisca; Perks, Keith; Berry, Aidan.
Australian and New Zealand Marketing Academy: Sustainable Management and Marketing Conference. Melbourne, Australia: Monash University, 2009. p. 1-9.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - The role of adversting in the legitimization of CSR credentials

T2 - Propositions and a conceptual framework

AU - Farache Aureliano Da Silva, Francisca

AU - Perks, Keith

AU - Berry, Aidan

PY - 2009

Y1 - 2009

N2 - Corporate Social Responsibility communication is an emerging field, with research focusing on corporate social disclosure mainly through websites and corporate reports. However, less is known about CSR advertising and further research is needed. Our paper aims to address this research gap to make a contribution by developing a set of propositions and conceptual framework to explain how corporations publicise their CSR print advertisements to legitimize their CSR actions. This provides future researchers with theorized propositions and framework to test and evaluate in an empirical study of CSR advertisements.

AB - Corporate Social Responsibility communication is an emerging field, with research focusing on corporate social disclosure mainly through websites and corporate reports. However, less is known about CSR advertising and further research is needed. Our paper aims to address this research gap to make a contribution by developing a set of propositions and conceptual framework to explain how corporations publicise their CSR print advertisements to legitimize their CSR actions. This provides future researchers with theorized propositions and framework to test and evaluate in an empirical study of CSR advertisements.

M3 - Conference contribution with ISSN or ISBN

SP - 1

EP - 9

BT - Australian and New Zealand Marketing Academy

PB - Monash University

CY - Melbourne, Australia

ER -

The role of adversting in the legitimization of CSR credentials: Propositions and a conceptual framework

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