The new typography as commercial sign in Weimar Germany

Jeremy Aynsley

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter


The commercial purpose of the new graphic design of the 1920s has been arguably overlooked or under-represented in the literature on new typography, both in original commentary and subsequent interpretation. ‘Commerz’, which inspired Kurt Schwitters and was part of the everyday character of commodity aesthetics, has been given less attention than the formal artistic innovation and experiment. This essay explores some of the ambiguities and paradoxes in the writings and designs of the avant-garde, re-positioning graphic design in relation to commerce, as well as social and political change.
Original languageEnglish
Title of host publicationA machine for communicating
EditorsP. Kurc-Maj, D. Muzyczuk
Place of PublicationLodz, Poland
PublisherMuzeum Sztuki
Number of pages40
ISBN (Print)9788363820381
Publication statusPublished - 1 Jan 2015


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