The commercial purpose of the new graphic design of the 1920s has been arguably overlooked or under-represented in the literature on new typography, both in original commentary and subsequent interpretation. ‘Commerz’, which inspired Kurt Schwitters and was part of the everyday character of commodity aesthetics, has been given less attention than the formal artistic innovation and experiment. This essay explores some of the ambiguities and paradoxes in the writings and designs of the avant-garde, re-positioning graphic design in relation to commerce, as well as social and political change.
|Title of host publication||A machine for communicating|
|Editors||P. Kurc-Maj, D. Muzyczuk|
|Place of Publication||Lodz, Poland|
|Number of pages||40|
|Publication status||Published - 1 Jan 2015|