@inbook{8f9918d390d84391a2d269d8a33eff57,
title = "The making of the global sports economy: ISL, adidas and the rise of the corporate player in sport",
keywords = "global sports economy, sport and leisure cultures, corporate sponsorship, adidas",
author = "Alan Tomlinson",
year = "2004",
month = dec,
language = "English",
isbn = "1859737994",
pages = "35--65",
editor = "Silk, {M L} and Cole, {C L} and Andrews, {D L}",
booktitle = "Sport and corporate nationalisms",
publisher = "Berg Publishers Ltd",
}