The making of the global sports economy: ISL, adidas and the rise of the corporate player in sport

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Original languageEnglish
Title of host publicationSport and corporate nationalisms
EditorsM L Silk, C L Cole, D L Andrews
Place of PublicationOxford
PublisherBerg Publishers Ltd
Pages35-65
Number of pages31
ISBN (Print)1859737994
Publication statusPublished - Dec 2004

Keywords

  • global sports economy
  • sport and leisure cultures
  • corporate sponsorship
  • adidas

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