This chapter tracks the political and economic dynamics shaping the contemporary political economy of the Olympics, with particular focus upon the 1970s and the 1980s and the transformation of Olympic finances; and the patterns of Olympic sponsorship into the first decade of the twentieth century.
|Title of host publication||The palgrave handbook of olympic studies|
|Editors||Helen Jefferson Lensky, Stephen Wagg|
|Place of Publication||Basingstoke, UK|
|Number of pages||15|
|Publication status||Published - 1 Jan 2012|