The influence of involvement on the size and the variety of the consideration set in different decision types

Veronica Mary Andrianatou, Kleopatra Konstantoulaki, Ioannis Rizomyliotis, Giannis Kostopoulos

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.
Publication statusPublished - 2011
EventEMAC 2011 - Ljubljan, Slovenia
Duration: 24 May 201127 May 2011

Conference

ConferenceEMAC 2011
CountrySlovenia
City Ljubljan
Period24/05/1127/05/11

Cite this

Andrianatou, V. M., Konstantoulaki, K., Rizomyliotis, I., & Kostopoulos, G. (2011). The influence of involvement on the size and the variety of the consideration set in different decision types. In Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.