The influence of involvement on the size and the variety of the consideration set in different decision types

Veronica Mary Andrianatou, Kleopatra Konstantoulaki, Ioannis Rizomyliotis, Giannis Kostopoulos

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.
    Publication statusPublished - 2011
    EventEMAC 2011 - Ljubljan, Slovenia
    Duration: 24 May 201127 May 2011


    ConferenceEMAC 2011
    City Ljubljan

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