@inbook{79e916209dcc42208226075c20299c50,
title = "The commercialization of the Olympics: Cities, corporations, and the Olympic commodity",
keywords = "olympics, sport and leisure cultures, commodifying the olympics, sporting events, commercialisation",
author = "Alan Tomlinson",
year = "2005",
month = dec,
language = "English",
isbn = "0762311819",
series = "Research in the Sociology of Sport",
publisher = "JAI Press",
pages = "179--200",
editor = "K Young and K Wamsley",
booktitle = "The Global Olympics: Historical and Sociological Studies of the Modern Games",
}