The commercialization of the Olympics: Cities, corporations, and the Olympic commodity

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Original languageEnglish
Title of host publicationThe Global Olympics: Historical and Sociological Studies of the Modern Games
EditorsK Young, K Wamsley
Place of PublicationLondon
PublisherJAI Press
Pages179-200
Number of pages22
ISBN (Print)0762311819
Publication statusPublished - Dec 2005

Publication series

NameResearch in the Sociology of Sport

Keywords

  • olympics
  • sport and leisure cultures
  • commodifying the olympics
  • sporting events
  • commercialisation

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