The commercialization of the Olympics: Cities, corporations, and the Olympic commodity

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Original languageEnglish
Title of host publicationThe Global Olympics: Historical and Sociological Studies of the Modern Games
EditorsK Young, K Wamsley
Place of PublicationLondon
PublisherJAI Press
Pages179-200
Number of pages22
ISBN (Print)0762311819
Publication statusPublished - Dec 2005

Publication series

NameResearch in the Sociology of Sport

Keywords

  • olympics
  • sport and leisure cultures
  • commodifying the olympics
  • sporting events
  • commercialisation

Cite this

Tomlinson, A. (2005). The commercialization of the Olympics: Cities, corporations, and the Olympic commodity. In K. Young, & K. Wamsley (Eds.), The Global Olympics: Historical and Sociological Studies of the Modern Games (pp. 179-200). (Research in the Sociology of Sport). JAI Press. http://www.elsevier.com/wps/find/bookdescription.cws_home/707099/description#description