Strategic Alignment Between Competitive Strategy and Dynamic Capability: Conceptual Framework and Hypothesis Development

Mona Rashidirad, Ebrahim Soltani, Jawan Syed

Research output: Contribution to journalArticle

Abstract

Not all e-businesses with planned competitive strategies outperform their competitors, especially when they underscore the significance of dynamic capabilities in their competition. Successful development and implementation of competitive strategies depend on a proper deployment of dynamic capabilities. No single competitive strategy could create superior value; rather, value is obtained through the capacity of an e-business to align its competitive position regarding its internal possessions. As the alignment between competitive strategies and dynamic capabilities increases, e-business value creation increases in terms of novelty, lock-in complementarities, and efficiency.
Original languageEnglish
Pages (from-to)213-224
Number of pages12
JournalStrategic Change
Volume22
DOIs
Publication statusPublished - 1 Jan 2013

Bibliographical note

© 2013 John Wiley & Sons, Ltd

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