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Social marketing for social change
Matthew Wood
University of Brighton
Research output
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peer-review
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Business & Economics
Social Marketing
100%
Behavior Change
47%
Preschool Education
37%
Social Model
30%
Parenting
30%
Critical Perspective
27%
Child Development
27%
Drinks
25%
Marketing Theory
25%
Obesity
24%
Health Outcomes
24%
Marketing Activities
22%
Equality
21%
Public Health
21%
Targeting
19%
Marketers
17%
Policymaker
17%
Food
16%
Health
14%