The analysis of semiotic modes of communication used in corporate reports is very relevant for understanding how meanings are communicated to readers or viewers. But researchers' interest has mainly focused on verbal and numerical modes of communication, and the focus on the visual mode has been very limited. This paper contributes to filling this gap through an explorative analysis of how the visual artefacts are used with the text (verbal and numerical) in utilities' corporate sustainability reports. Results show that visual artefacts are more used for captivating readers' or viewers' attention, spatializing and materializing concepts than infiltrating meanings.
|Number of pages||15|
|Publication status||Published - 30 Jun 2023|
Bibliographical noteFunding Information:
The authors declare the following financial interests/personal relationships which may be considered as potential competing interests: Patricia Bachiller reports financial support was provided by Spanish State Research Agency (project PID 2020-113905 GB-I00, MCIN/AEI/10.13039/501100011033). Patricia Bachiller reports financial support was provided by Regional Government of Aragón (project S56-23R), Spain.
© 2023 The Authors
- Visual communication
- Sustainability reports