Nigellissima: a study of glamour, performativity and embodiment

Lorna Stevens; Benedetta Capellini; Gillian Smith

doi:10.1080/0267257X.2014.1001771

Nigellissima: a study of glamour, performativity and embodiment

Lorna Stevens, Benedetta Capellini, Gillian Smith

University of Brighton

Research output: Contribution to journal › Article › peer-review

Abstract

This is a study of glamour, its complexities and its relationship with and role within celebrity culture. We explore glamour in the context of Nigella, the London-born TV cook, food writerand self-proclaimed ‘domestic goddess' of British culinary culture. In our study we considerthe interconnections between glamour, specifically Italian-style retro-glamour and performativity in Nigella's career. We also address the role of embodiment and authenticityin the masquerade of femininity. Our analysis focuses on Nigella's glamour over time,considering its creation, enactment, and re-affirmation following scandal. We conclude by speculating on glamour's complex and ambivalent relationship with celebrity culture, and therole of vulnerability in creating authentic and enduring glamour in contemporary consumer society.

Original language	English
Pages (from-to)	577-598
Number of pages	22
Journal	Journal of Marketing Management
Volume	31
Issue number	5-6
DOIs	https://doi.org/10.1080/0267257X.2014.1001771
Publication status	Published - 1 Jan 2015

Keywords

Television
Audience
Consumption
Marketing
Glamour
Celebrity Culture
Nigella
Femininity
Performativity
Embodiment

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title = "Nigellissima: a study of glamour, performativity and embodiment",

abstract = "This is a study of glamour, its complexities and its relationship with and role within celebrity culture. We explore glamour in the context of Nigella, the London-born TV cook, food writerand self-proclaimed {\textquoteleft}domestic goddess' of British culinary culture. In our study we considerthe interconnections between glamour, specifically Italian-style retro-glamour and performativity in Nigella's career. We also address the role of embodiment and authenticityin the masquerade of femininity. Our analysis focuses on Nigella's glamour over time,considering its creation, enactment, and re-affirmation following scandal. We conclude by speculating on glamour's complex and ambivalent relationship with celebrity culture, and therole of vulnerability in creating authentic and enduring glamour in contemporary consumer society.",

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KW - Television

KW - Audience

KW - Consumption

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KW - Celebrity Culture

KW - Nigella

KW - Femininity

KW - Performativity

KW - Embodiment

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DO - 10.1080/0267257X.2014.1001771

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Nigellissima: a study of glamour, performativity and embodiment

Abstract

Keywords

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