New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century

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    This chapter introduces the aniline dyes of the 1850s and 1860s, along with new words used for the colors created with these dyes. It then addresses how colorists, the dye chemists employed by textile manufacturers, and fashion journalists writing for middle-class women discussed fashionable colors. Both groups used a range of fashionable color terms and distinguished carefully among available colors. The chapter concludes by examining the increasing availability of branded dye products for domestic and commercial markets in the mid-nineteenth century. The chapter argues that both the language of fashionable color and the variety of new dye products linked male colorists and female fashion consumers.
    Original languageEnglish
    Title of host publicationBright Modernity
    Subtitle of host publicationColor, Commerce, and Consumer Culture
    EditorsRegina Lee Blaszczyk, Uwe Spiekermann
    Place of PublicationCham
    PublisherPalgrave Macmillan
    ISBN (Electronic)9783319507453
    ISBN (Print)9783319507446
    Publication statusPublished - 2017

    Publication series

    NameWorlds of Consumption
    PublisherPalgrave Macmillan


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