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Midstream social marketing and the co-creation of public services
Matthew Wood
University of Brighton
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Keyphrases
Co-creation
100%
Communication Trust
25%
Communicator
25%
Customer Service
25%
Design Methodology
25%
Effective Service
25%
Frontline Service
25%
Health Care Services
25%
Marketing Approach
25%
Marketing Services
25%
Meso-level
25%
Midstream Social Marketing
100%
Network Theory
25%
Public Services
100%
Relationship Value
25%
Service Co-creation
25%
Service Intervention
25%
Service Organizations
25%
Service Personnel
25%
Service Professionals
25%
Service Providers
50%
Service Theory
25%
Services Marketing
25%
Social Health
25%
Social Marketer
25%
Social Marketing
75%
Social Marketing Intervention
25%
Social Networks
50%
Staff Training
25%
Supported Conversation
25%
Supportive Relationships
25%
Value-based
25%
Welfare Services
50%
Social Sciences
Co-creation
100%
Customer
14%
Design Methodology
14%
Marketing of Service
14%
Meso Level
14%
Narrative
14%
Professional Service
14%
Public Utilities
100%
Service Provider
28%
Social Marketing
100%
Social Network
28%
Social Services
28%